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November 2011

Profit Sharing ROI Planning

Should Search Marketing Firms Give Short-Term Loans to Clients?

The Global banking crisis prompted me to contemplate whether search marketing firms – or for that matter any professional services firm — should loan money to their clients. The practice of firms loaning clients money under 30 to 60 day terms is so common that it suppresses the kind of Read more

By Rob Laporte, 15 years ago June 19, 2019
ROI Planning

Should You Pay for an Initial Web Marketing Consultation Prior to a Proposal?

A paid initial consultation in web marketing prioritizes what you should even consider, projects ROI that you can later track, and thus produces a proposal honed to your precise needs. In theory, an initial free consultation can do the same as a paid consultation, but in reality the proposing firm’s Read more

By Rob Laporte, 15 years ago June 19, 2019
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