Explanation, Details and Pricing

Blog marketing must be informed by SEO and linkbait. While ROI of blogging remains hard to predict, blogging is an excellent SEO tool because it provides fresh, keyworded content to your website on a regular basis. Linkbait entails writing content that inspires inbound links. Many small businesses have been picked up by the social internet and have seen their sales grow tremendously. Many bloggers get more daily traffic than most sites see in a month.

Aside from SEO and linkbait, the current rise of multi-channel search amplifies web sites' search engine positions. . (Multi-channel search is often referred to as "Universal Search" or "Search 3.0", and it includes blogs, video, images, news, product feeds, social networking sites, and customer reviews). New social technology and web sites that aggregate social media platforms are transforming the internet into what humans, by nature, crave: community. There is nothing trendy about community. It is psychologically hard-wired into all humans. To view any of this movement as a fad would be like calling the movement from cave drawings to speech a fad. Humans are driven toward social interaction, and the internet now has the platforms to facilitate it.

Even if you prefer not to blog or open your online presence to broad, public interaction, others will likely talk about your firm anyway, and if you're not paying attention, you may fail to redress bad press or capitalize on favorable buzz. Underestimating the power and connectivity of bloggers is a mistake some businesses are still making. Before the internet went social, businesses focused merely on having a decent site and getting found in the search engines. Today, a search for your company's name will often reveal independent reviews and links from blogs and social networking sites, and a blog is a great way to "respond" to such conversations, if not initiate them.

Failure to understand and act on the social net may leave your firm far behind in marketing tactics. Investing in any one form of social networking could be a waste because there is indeed a fad quality to any one platform, e.g., MySpace vs. FaceBook. Eventually there will be a shakeout, but in the meantime, blogging gets you into this rapidly growing mainstream - while boosting your site's search engine positions and incoming links.

Tier One: Blog Consulting, Guide, and Implementation

DISC gives you with an initial consultation report, a generic guide, keyword research, basic blog set up and integration with your site. Emphasis is on SEO and linkbait attributes. $1925

Tier Two: Blog Consulting, Plan, Guide, and Implementation

If you envision your blog becoming a central marketing tool, planning and full integration with other marketing strategies are key. DISC gives you a more comprehensive option than Tier One.

This includes:

• Initial consultation to determine the marketing angle. $700
• Comprehensive keyword research and master keyword list for you to draw from in your writing. $1925
• Blog Marketing Plan. This includes general guidelines as well as tactics specific to your business and goals. Marketing strategies will be recommended, from tone to content. Of course this also includes complete guidance on SEO attributes and linkbait. $1575
• Blog set up and integration with your web site. This includes setting up the RSS feed, comment moderation, navigation, archiving rules, social bookmarking, and more. $1225
• SEO meta-tags. DISC will write your initial blog pages' HTML titles and keyword and descriptive meta-tags. $525
• 3 month and 6 month follow-up reporting. This uses DISC ROI reports developed during our eleven year history of web marketing services. You get, and come to understand the rules behind, the monetary valuation of your blog marketing investment. $1225

  Total: $7175

Customized Blog Marketing Consulting

Perhaps you want only some answers to key blog marketing questions. Pick our brains by phone or email, at $175/hr.

ADD ON SERVICES

Ghost Writing for Linkbait

Just a few key-phrased "link-baited" posts can increase probability of instigating conversation. This service initiates a conversation and coordinates your team's initial replies. $1200

ROI Projections

If you are considering a large investment in blog marketing and would like to get an ROI analysis before full investment, DISC can provide you with a conservative ROI projection. This includes a spreadsheet pre-populated with three realistic scenarios, and you can modify the inputs before and during your blog marketing to track ROI targets and adjust your actions. $1925