Explanation and Details
This page and other parts of DISC's site should
provide sufficient knowledge to enable you to ask the right questions
of your prospective SEO firm. This site is not an SEM information
portal such as SearchEngineWatch.com. It does, however, reflect and
share the insight that comes from over ten years of research and
practice.
In the SEO industry, WebPosition™ reports and server statistics provide a solid gauge of the firm's successes. You should ask to have ROI reports emailed to you.
It is crucial that you ascertain who within the firm would work on your account.
Large firms hire many new people and have constant turnover. One of
DISC's very satisfied clients had first engaged the world's largest SEM
firm and got no results. That firm's results may typically be good, but
obviously the team working on this client was not adequate. Go beyond a
prospective firm's sales people -- acquire detailed qualifications and
client histories of the individuals who will work on your account, and
speak with those individuals.
As the SEO industry has matured, tools, processes, and labor time have become somewhat standardized.
Therefore, prices for the kind of thorough SEO work that virtually
eliminates your risk tend to cluster around the median (DISC’s
prices are at the bottom of this and most of this site’s pages).
Beware of substantial deviations from average prices - if the price is
exceptionally low, the firm is very likely cutting corners or engaging
in unethical practices.
Does the firm offer objective feasibility studies
to determine whether and how much you should invest in SEO? ROI for SEO
is more predictable than you might imagine. An SEO firm that is
sincerely committed to your ROI will offer you predictive reports about
ROI and other benchmarks.
Should you hire an employee rather than contract with a firm?
To make this assessment, you need to know the talents and skills
required to do the job well. To help you decide whether to outsource
and who to hire, we have reprinted CEO Rob Laporte’s article on
outsourcing SEM posted on the Search Engine Marketing Professionals
Organization (SEMPO) web site. Please see the reprint on our page about
SEM Training.
DISC's SEO Prices
The minimum cost for DISC to implement a complete SEO job for one web site is $6000.
This assumes that the site requires no SEO-related redesign or
recoding. As some redesign and recoding usually is needed, typical
entry-level SEO jobs cost about $7000. DISC's average initial SEO job costs about $12,000.
Some parts of a complete SEO job can be done as a stand-alone service, as noted in the main SEO page. However, a complete SEO job is best.
An initial engagement for larger jobs range from $20,000 to $50,000
per web site. Often larger clients, after seeing our superb results, have DISC do more SEO than initially contracted.
DISC's proposals and phone conversations will provide more details and answer all your questions.
DISC offers rock-solid proof of our years of superb results
in all of our services, in the form of detailed ROI reports delivered
to actual clients. We need a signed NDA in most cases, so we offer this
proof only to people who have received a proposal and remain interested
in DISC’s services.
DISC's estimates in our proposals are firm. We do not exceed them unless you add more work. If you have us do work that is not specified in contracts,
it is billed at these hourly rates:
- $75 per hour for HTML programming
- $100 per hour for graphic design
- $175 per hour for database work and non-HTML programming
- $175 per hour for SEO, PPC, and other SEM
- $175 per hour for general consulting and training
- To learn about DISC’s pricing philosophy and practice, and our account management structure and workflow, please see our Prices and Procedures page.
For a list of all of DISC's service prices, without descriptions, please our "Sell Sheet." For the client who wishes to invest in search engine marketing on an ongoing basis, DISC offers our premier monthly retainer service.
Please click here to request a proposal. The RFP form takes less than 3 minutes to fill out. Thank you!
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