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DISC's Profiting Clients

Executive Summary

Over thirteen years of happy customers ensure that you too will be glad you chose DISC to make your web site make money. The long client list below offers a varied sample of the great variety of customers who have earned verifiable ROI through our services. We have served large corporations as well as one-person businesses, and all kinds of industries, both retail and business to business.

DISC offers rock-solid proof of our years of superb results in all of our services, in the form of detailed ROI reports delivered to actual clients. We need a signed NDA in most cases, so we offer this proof only to people who have received a proposal and remain interested in DISC’s services.

DISC's great testimonials may also help you to decide that DISC is your best option.

DISC's Client List

Most of DISC’s clients manage their own web sites after we implement our services, and such sites may not reflect all of DISC’s work.

Clients below are categorized in the following order:

Most of the clients below have received varying degrees of ROI reporting, depending on how much help they wanted with this crucial part of web marketing.

Web Development and Search Marketing

D&M Holdings, Inc, Mahwah, NJ
DM-holdings.com
In mid-2008 and continuing now, this holding company for such premiere brands as Marantz, Boston Acoustics, Mcintosh, Denon, and several others chose DISC to provide complete SEO services for three of their brands' web sites. SEO technical reports, CMS-SEO, keyword research, copywriting, SEO copywriting, training in periodic ROI reporting. and IYP and local SEO are among the services for which our contact applauded the thoroughness and excellence of DISC's work.

 

Jerry's Artarama, Inc., Raleigh, NC
JerrysArtarama.com
After DISC's highly successful SEO treatment for this client in 2004 and PPC management beginning in 2005, we optimized their PPC campaigns, trusted feeds, and IYP & Local SEM until we trained them to manage this in-house starting in 2009. We performed monthly reporting and delivered four annual, comprehensive web marketing reports and plans as well as an extensive usability report for conversion rate optimization for their two flagship web sites. We produced complete, ROI-driven plans for affiliate marketing and Web 2.0 marketing. Jerry's Artarama enjoyed enormous and verifiable ROI on their SEM investments through DISC.

 

L1 Identity Solutions, Inc., Stamford CT
L1ID.com
In May of 2009, this large, diverse and public (NYSE: ID) corporation providing a complete array of security services for business and governments, chose DISC to implement sophisticated SEO troubleshooting and PageRank sculpting, and to design and build a search function for their intranet.

 

HampshireCountyCares.org, Northampton, Ma
HampshireCountyCares.org
In late 2009, DISC teamed up with our long-time ad agency client, The Benjamin Company, to make a pro bono web site helping local disaster victims. A month or two after it went live, the nationally notorious Northampton arsonist struck, demolishing several homes and murdering two people. As of late January '10, the site has pulled in $48,000 in cash as well as tons of living essentials for the victims.

 

The Holbek Group, Inc, Orange, MA
HolbekGroup.com & EnvironmentalIntegration.com
In April of 2008, this designer and builder of museum exhibits and cell tower concealments chose DISC to redesign and rebuild their web site and perform SEO. Within a couple of months after completion, the site attained #1 positions in Google and brought a steady stream of hot leads, for which the owner, Thor Holbek, is overjoyed.

 

ChrisMartenson.com, Montague, MA
ChrisMartenson.com
In March of 2008, this entrepreneur and activist in the field of peak oil and the financial crises of fiat currency chose DISC to consult on CMS-SEO, perform SEO keyword research, and train him in SEO copywriting.

 

Treasured Images LLC, Groton, CT
Framed-arts.com
In December of 2007, this start-up art-framing company, after doing a lot of research into SEO and SEO firms, chose DISC to assist in all web marketing, including SEO, CMS SEO, conversion rate optimization, copywriting, webmaster services, IYP, and ROI reporting. In 2009, we are helping with further SEO and link campaigning. The site and domain went live in September '08. DISC continues to consult on various web marketing channels. 

 

Lamps Plus, Inc., Chatsworth, CA
LampsPlus.com
In December 2004 Lamps Plus, a chain of over 40 lighting superstores with over 5,000,000 yearly customers and winner of the prestigious "Best of Web" Top 50 Retailing Site award, chose DISC to assist its skilled search engine marketing team with site redesign, usability, SEO, and training in SEO copy writing and ROI analytics. Because their team was so skilled and their reporting so accurate, DISC was privileged to partake in ongoing experiments with variations in SEO tactics. This was a precious opportunity for a firm that believes that sound research is the only way to ensure enduring success for its clients.

LampsPlus
 

Cubist Pharmaceuticals, Lexington, MA
Cubist.com
In March of 2009, this Pharmaceutical Company of 500 employees and winner of The Boston Globe's Top 100 places to work in Massachusetts, chose DISC to provide an SEO Technical Report.

Cubist
 

VOmax, Northampton, MA
VOmax.com
In March of 2009, this maker of custom technical sports apparel chose DISC to redesign and rebuild their web site, run SEO technical tests, and implement local SEO.

VOmax
 

Finish Werks LLC, Savage, MD
FinishWerks.com
In April of 2008, this designer and builder of green modular homes chose DISC to perform various SEO services, and to train them in SEO technical and ROI reporting. Even before the whole job was completed, the owner reported superb results.

Finish Werks
 

Susan Sheehan Gallery, New York, NY
SusanSheehanGallery.com
In May of 2006, this premier, mid-town Manhattan art gallery chose DISC to provide complete SEO services, including an SEO Technical Report, CMS and Database SEO recoding, SEO graphic redesign, and per-page SEO. DISC also rebuilt its entire back-office database and contact management system, using DISC’s SEO-BOA system, so that it is efficient and connects directly with its new web site and with the search engines.

LampsPlus
 

Vermeer Manufacturing Company, Inc., Pella, Iowa
Vermeer.com
In August 2004, Vermeer, a manufacturer of construction and agricultural machinery with over 2700 employees, chose DISC over many other good SEM firms to implement SEO recoding, perform extensive SEO, and train its team in SEO copywriting. The first WebPosition report done after completion (in May 2005) showed superb improvements in search engine positions, especially considering that Vermeer’s site was close to a model of good SEO design before they came to DISC. DISC’s subtle but powerful SEO recoding, together with our first-rate SEO keywording and writing, showed that a highly competent SEM firm like DISC can help even very knowledgeable clients earn positive and rapid ROI on SEM.

 

The Blue Lava Group, New York, NY
BlueLavaGroup.com
In March of 2006, this group of major niche ecommerce sites managed by the former Senior Search Marketing Director of LendingTree.com chose DISC to produce a CMS and Database SEO Guide, do SEO, and train their team in SEO Technical Reports and SEO copywriting. In August of 2006, the first SEO results reports showed enormous improvement, with additional improvement in September. DISC worked on TinyRide.com, and the Blue Lava group has been applying our training to their other sites. They are very pleased with DISC’s results.

Bue Lava Group
 

Mega, Inc., Paris, France
Mega.com
In the first quarter of 2004, this international leader in Enterprise IT Architecture chose DISC to implement complete search engine optimization for three of their web sites: one in English, one in French, and one in Italian. DISC’s SEO redesign and recoding consulting garnered such excellent results that the company decided to hold off from completing the linguistic portion of the SEO process and all of the text translation work required. Although implementing complete SEO copywriting would certainly help, this client shows that DISC's expertise regarding SEO design, code, and server architecture alone can earn superb ROI. Remember that SEM is highly dependent on careful optimization in those three areas before doing any linguistic work, so that you must consider SEO principles before designing or redesigning your web site.

MEGA
 

The Home Store, Inc., Whately, MA
The-Homestore.com
Despite the ruined housing market, The Home Store has done much better than average, in large part because of DISC's SEM and usability work. In October of 2004, The Home Store, a National Award Winner and one of the largest builders of custom modular homes in New England and the Hudson Valley, chose DISC to redesign their web site, perform complete SEO, and optimize their PPC campaigns. The first redesign was constrained by their existing design and code platform, and though it performed superbly, in mid-2007 DISC completely redesigned and rebuilt the site according to our thorough usability critique and without previous constraints. We also rebuilt, performed SEO on, and managed PPC for their book site, ModularHomeBook.com. We have implemented complete IYP and local SEO/SEM and a link campaign for both sites. In 2008, we built a floor plan display system that helped place the site #1 in Google for "modular home floor plans." We provide periodic SEO technical and ROI reporting, and manage PPC monthly.

The Home Store
 

Schaff's Home Center, Inc., five cities throughout Pennsylvania
Schaffs.com
In June of 2009, this designer and builder of modular homes, who has been in business for over 40 years, chose DISC to perform various SEO services, usability enhancments, and local SEO.

Schaffs Home Center
 

MagneMotion, Inc., Acton, MA
MagneMotion.com
In September of 2006, after an extensive search of SEO firms, this world leader in the development and deployment of electro-magnetic systems and linear synchronous motor technology for the transport of goods and people chose DISC to implement complete SEO and usability redesign and rebuild for optimizing conversion rates. After many delays by the client, the site went live in January '08.

MagneMotion
 

Signature Building Systems, Inc. , Moosic, PA
SignatureCustomHomes.com
In May of 2007, this manufacturer of modular homes chose DISC to implement complete SEO and usability redesign and rebuild for optimizing conversion rates.

Signature Custom Homes
 

Studio Tech, Irvine, CA
StudioTech.com
In April of 2006, this manufacturer of contemporary entertainment center furniture chose DISC to provide complete SEO services, including an SEO Technical Report, a CMS and Database SEO Guide, SEO Graphic redesign, and per-page SEO.

Studio Tech
 

Good Night Naturals, LLC, Natick, MA
GoodNightNaturals.com
In May of 2007, this retailer of organic and chemical-free bedding chose DISC to implement SEO and webmaster services. The job was completed in August, and SEO results have been on a strong and steady upswing since then.

Good Night Naturals
 

Sensia, Inc, Cape May, NJ
Sensia.com
In April of 2009, this brick and mortar seller of incense, oils and related gifts chose DISC to do SEO troubleshooting on their ten year old web site that experienced sharp drops in the search engines after a site upgrade.

Sensia
 

Adco Marketing, Corte Madera, CA
AdcoMarketing.com
In February of 2008, this venerable supplier of promotional products chose DISC to select an SEO'd CMS and ecommerce system, and to redesign its web site and build the CMS templates. In October of 2008, Adco chose DISC to perform SEO keyword research and copywriting.

ADCO Marketing
 

Brown Bear Software, Anchorage, AK
BrownBearSW.com
In February of 2007, this well-established provider of web-based, corporate calendaring service chose DISC to redesign its web site using our deep knowledge of SEO and usability (or conversion rate optimization) principles. 

Brown Bear
 

World Travel Holdings Inc., Melville, NY
VillasofDistinction.com
In May of 2005, this holding company contracted with DISC for redesign and rebuild and extensive SEO. In the process of the job, DISC’s usability critique of the company's existing web site convinced them that they needed a complete redesign. The new site went live in the first week of November 2005. The client subsequently made a number of other changes to the site. This job is an example of how a trusting and flexible relationship – not one rigidified by hard and fast contracts – enables both client and consultancy to move together into the best solutions in the process of doing a job. We have passed the torch fully to the company's team, which is responsible for maintaining the site and SEM.

World Travel Holdings, Inc.
 

Classic Journeys, La Jolla, CA
ClassicJourneys.com
In the first quarter of 2003, DISC provided for this walking tour company a web marketing plan, complete SEO, PPC set up with a bid management system, and consulting on SEO- and human-friendly graphic design. In November of 2005, the client returned to DISC for training in SEO and a comprehensive usability critique for maximizing the site's conversion rates.

Classic Journeys
 

The Vermont Chamber of Commerce, Montpelier, VT
VTchamber.com
In September of 2004, DISC completed SEO and a seeing-impaired mini-site. SEO design principles are very close to handicapped accessibility principles of web design. Because this site was constrained by a proprietary content management system (which was not set up by DISC), our seeing-impaired site solved two problems: making the site accessible to the handicapped, and opening content to the search engines' spiders. DISC highly recommends using content management systems that do not lock you into any one platform or vendor.

VTChamber.com
 

UMassOnline, Boston, MA
UmassOnline.net
In the fourth quarter of 2002, DISC researched and wrote a complete web marketing plan for this online education giant. We also treated the UMassOnline site with a very successful application of SEO.

umassonline.net
 

EH Publishing, Inc., Framingham, MA
EHonline.com
In November 2004 this well-established publisher of technology magazines chose DISC to provide a CMS (content management system) and Database SEO guide, and perform search engine optimization on one of its five tech magazine web sites. After it implemented our work, the client changed the domain from Tech-Living.com to TechLiving.com, which caused special SEO challenges that DISC resolved. After the site implemented our troubleshooting recommendations and other standard procedures required when changing domain names, it climbed in the search engines and way past the ROI break-even point of its SEO investments. In December of 2005, the company interviewed DISC’s CEO for an article on the most important things e-tailers can do to maximize their web sites' profits. That article appeared in the February edition of their CE Pro print magazine (ce-pro.com).

 

GotYourBack.com Inc., Conshohocken, PA
GotYourBack.com
In September of 2006, this nation-wide seller of massage supplies chose DISC to do an SEO Technical Report and preliminary assessment of the site's code and usability in order to prioritize future CMS and SEM initiatives.

GotYourBack
 

ShopTableLamps.com, CA
ShopTableLamps.com
In March of 2006, this table lamp company chose DISC to provide its very knowledgeable SEM team high-end consulting on SEO technical matters, CMS and Database SEO, SEO’d public relations, link campaigns, and solutions to the complex problem of making its sophisticated product sorting system spiderable, without duplicate URLs, by the search engines. This is an example of how DISC, with our years of frontline experience, can help even the best SEM teams.

 

LendingLeaders, LLC., Rolling Hills Estates, CA
LendingLeaders.com
In March 2005 this major mortgage network selected DISC to provide detailed SEO advice and consulting on conversion rate optimization, in order to perfect its already first-rate SEM activities. This job was analogous to getting a second opinion from a medical specialist.

 

Wine Legacy, Plainview, NY
WineLegacy.com
In July of 2006, this online wine seller chose DISC to do complete, per-page SEO, after they had DISC do an SEO Technical Report and CMS and Database SEO Guide earlier in the year. They implemented the SEO in late September '06.

 

AFischer Photography, Pelham, MA
AFischerPhotography.com
In August of 2005, this highly accomplished photography firm contracted with DISC to design and build its web site, and to implement a local PPC campaign prior to possible SEO and national PPC.

 

Meeting Facilitators International, Toronto, Canada
Facilitators.com
In the third quarter of 2004, DISC redesigned and rebuilt this firm's web site. We implemented SEO, and custom coded an email/newsletter module. In February of 2009, they chose DISC to improve usability and conversion rates, re-code the site in pure CSS, and train them in performing periodic SEO technical reports and local SEO.

 

Home-N-Patio, San Antonia, TX
HomeNpatio.com
In November of 2006, this web retailer of home lighting products and services chose DISC to do an SEO Technical Report to ascertain search engine blockages and the site's PageRank and link situation.

Home-N-Patio
 

Jewell The Source, Shutesbury, MA
JewellTheSource.com
In the first quarter of 2006, DISC designed and built a web site for this diversely talented healer.

 

Sonic Solutions, LLC, West Hatfield, MA
SonicSolutionsLLC.com
In the fourth quarter of 2004, The Benjamin Company, which is a well-established PR and advertising firm in western Massachusetts, chose DISC to do complete search engine optimization and SEO recoding for its client, Sonic Solutions LLC. Sonic Solutions manufactures and sells ultrasonic, chemical-free algae control devices. The site went live in March of 2005. In the first quarter of 2006, we implemented a PPC campaign. DISC continues to help them with various web marketing, and in 2009 we implemented their complete site redesign. 

 

SwissTurn USA, Oxford, MA
SwissTurn.com
In the third quarter of 2004, DISC performed complete SEO, minor redesign, and SEO recoding for this national machine shop.

SwissTurn
 

Gabriel Amadeus Cooney Photography, Whately, MA
GabrielCooney.com
Unique among DISC's clients, this job entailed no SEO work. We concentrated on the site’s design, devising a spare and elegant presentation.

Gabriel Cooney
 

Vermont Attractions Association, VT
VTattractions.org
In February of 2005, this division of the Vermont Chamber of Commerce, having heard of DISC's great work for the chamber itself, chose DISC to do an entry-level SEO job for them. With the Vermont Chamber's permission to reuse for VAA the keyword research we did for the chamber, DISC SEO'd 5 pages. Its site uses a proprietary web publishing system that needed changes before the SEO could take hold. DISC highly recommends using content management systems that do not lock you into any one platform or vendor.

VTChamber.com
 

English Building Systems, Huntington, MA
EBShomes.com
In August of 2006, this designer and builder of high-end modular homes chose DISC to redesign and rebuild its web site and implement complete SEO. The company is a semi-competitor of our major client, The-Homestore.com, from whom we got permission to work with EBS. Both clients benefit from DISC now being able to assess both companies' server statistics in order to ascertain trends in search engine referrals that are industry-wide and not tied to factors specific to each web site. The web site has received several glowing compliments from EBS's prospects. The site proceeded to garner page one and #1 search engine positions, and with the implementation of Google's SiteMap XML feed, this job proved to be another continually improving DISC success.

EBS Homes
 

Busy Bee Knitting, Brimfield, MA
BusyBeeKnitting.com
In September of 2005, this one-person business contracted with DISC to enhance its web site and Yahoo store and implement SEO. The Yahoo store system presented impediments to SEO, which we predicted as likely, and we designed and built a cost-effective work-around, and implemented a link campaign. Though a small site in a big field, and though backed with a small budget, this site gained a large increase in organic rankings.

Busy Bee Knitting Screenshot
 

GBI Marketing, Inc., Bernardston, MA
GBImarketing.com & YankeeFundraising.com
In 1999, DISC executed site design, building, copy writing, and SEO for this fundraising company. The client was very pleased with the appearance – and even more so with the tremendous boost in site traffic and revenue. In the first year after DISC's work, 70% of new business came from the SEO, prompting GBI to expand to include a new warehouse. With no tweaking of the SEO and basic design, the site ranked superbly in the search engines and pulled in lots of new business until the first quarter of 2005. In the second quarter of 2005, the company's new owner, Yankee Candle, redesigned the site, without search engine optimization.

GBI Marketing
 

Barnes & Noble, New York, NY
BarnesAndNoble.com
In 1998, B&N hired DISC to research how the search engines interact with its Active Server Pages web site, to research use of its name on affiliated and non-affiliated web sites, to assess position in various search engines (before the WebPosition software was in existence!), to provide a search engine optimized template for the whole web site, and to train its webmasters in SEO principles.

 

Harpole's Heartland Lodge, Inc, Nebo, IL
HeartlandLodge.com
In the first quarter of 2004, DISC produced a comprehensive web marketing plan, followed by SEO recoding, SEO copywriting, and consultation on ROI measurement.

 

Perstorp Compounds, Inc., Florence, MA
Thermosets.com
In 1999, Perstorp Compounds Inc., which is a branch of a $1.6 billion international corporation, chose DISC to design, write, and SEO its web site. This site was a rare case history of an optimized site that did not change from 1999 onward, and continues to do very well in the search engines. The site has generated many leads and new customers coming from the search engines. This case demonstrates that SEO is not merely an ad spend, but a long-term investment as well.

 

Site for Home Sale by Owner, West Chesterfield, NH
2disc.com/house
In July of 2006, DISC helped Rob Laporte's father and step-mother sell their house without realtors. In hours we whipped up this web site, thus cutting out a previously ineffective and scurrilous middleman realtor. Slowly but surely, the web is "disintermediating" the semi-monopoly hold that realtors - and their self-serving web site, realtor.com - have on this huge market.

Lowell House For Sale
 

Base Camp Leasing, Fishers, IN
BaseCampLeasing.com
In the second quarter of 2003, this company chose DISC to implement comprehensive SEO and PPC, and to consult on site usability, search engine friendly code, multiple domain names and safe redirects, .NET code checking, and other internet marketing channels. In 2009, DISC performed a complete SEO Technical Audit and CMS-SEO upgrade.

 

Alfa Aesar, a John Mathey Company,  Woburn, MA
alfa.com
In the second quarter of 2001, this international chemical corporation chose DISC to provide comprehensive SEO and consult on integrating optimized pages with its IBM AS400 platform.

 

Oxford Performance Materials, Inc., New Britain, CT
oxfordpm.com
In the fourth quarter or 2002, DISC designed, built, and search engine optimized a new web site for this manufacturer of thermoplastic polymers and other advanced materials. The company is very pleased with the results, and has had DISC manage the site and SEO ever since.

 

Natural Golf, Inc., Hoffman Estates, IL
NaturalGolf.com
In the third quarter of 2000, this now public company chose DISC to implement SEO and SEO recoding. Later, after the client had totally re-designed the site, DISC implemented a PPC campaign.

 

Yale University, New Haven, CT
Yale.edu
In the third quarter of 2000, Yale chose DISC to do several large scanning-to-PDF jobs for the Tercentennial Office, and to design and build corresponding web pages for those PDFs. DISC also designed and built a web site for displaying PDF files of legacy documents for the Yale Office of Institutional Research.

 

Smith & Wesson, Springfield, MA
Smith-Wesson.com
In the second quarter of 2002, this prestigious American manufacturer chose DISC to research and write a complete web marketing plan, to implement extensive SEO, to consult on other web marketing, and to redesign its huge web site's navigation structure for optimum searchability and usability.

 

Sally & Fitch, Boston, MA
Sally-Fitch.com
In 1999, this prestigious civil litigation firm in the financial district of Boston chose DISC to redesign its site, implement comprehensive SEO, perfect the navigation structure, and optimize all of the site's superb photo portraits to make them appear larger and clearer and yet download much more quickly. (Minimal download time was then and still is crucial to the success of a web site.) In late 2004, the client moved the site within the FindLaw.com network, which is one of the few vertical portals that understands SEO and SEM, and provides its clients with a rich network of prospects.

 

LowerMyBills.com, Inc., Los Angeles, CA
LowerMyBills.com
In the third quarter of 2001, this exceptionally successful Los Angeles dotcom enterprise chose DISC to create a handicapped accessible site that also contained optimum search engine tactics. The main site had already been solidly positioned in directories, such as Yahoo, LookSmart, and DMOZ, but its server and code architecture was not amenable to SEO. It was not practical to re-code that main site for positioning in index-style engines such as Google and Inktomi. So DISC produced an alternate site that, even in this competitive arena, attained excellent position in the search engine indexes.

 

Hannoush Jewelers, Inc., Springfield, MA
Hannoush.com
In the third quarter of 2000, this distinguished chain of jewelers, which is America's largest independently owned jeweler franchise, chose DISC to design, write, and build the front-end of the Hannoush web site. DISC implemented SEO that achieved over ten times better positioning than the site's major competitor BlueNile.com and over fifty times better position than Zales.com. DISC also custom-built in ASP an economical, feature-rich, scalable, and easy to manage shopping cart system.

 

New England Sensations, Springfield, MA
NewEnglandSensation.com
In the third quarter of 2003, this star search company chose DISC to design and implement its first web site and all print materials. The web site was designed so that SEM tactics can be added easily, as budget permits.

 

Admiral Metals, Woburn, MA
AdmiralMetals.com
In the fourth quarter or 2000, this reputable metal supplier chose DISC to overhaul its web site. Services included web design, copywriting, web marketing, and SEO.

 

WhiteMountainSports, Inc. Lewisburg, PA
WhiteMountainSports.com
In the fourth quarter of 2001, this field hockey training and supply company chose DISC to implement SEO within its site's current design - and within its modest budget.

 

Global School of Investigation, Florence, MA
pvteye.com
In 1998, this international school of private investigation chose DISC to redesign its site and implement SEO. DISC's work paid for itself twice over within two months of completion. The site earned so much business that the owner scaled back print advertising, saving thousands of dollars of advertising expenses while growing and streamlining his business. DISC added online ordering in 2000, which resulted in a revenue surge, and we redesigned the web site in early 2004, which also sparked a substantial increase in business. In the first quarter or 2004, DISC set up a successful PPC campaign. We continue to manage the site and its SEO and PPC.

 

Mestek, Inc., Westfield, MA
Mestek.com
In the second quarter of 2002, this venerable New England manufacturer of HVAC systems chose DISC to implement an SEO campaign for its SpacePak.com division.

 

House Pop-Culture Artifacts, Brattleboro, VT
PopHouse.com & HumaneTrophies.net
When Pop-Culture Artifacts came to DISC in 1998, its web site suffered from low traffic, partly because the original e-commerce system prevented search engines from indexing the site (a common problem in many e-commerce systems). DISC implemented a safe and ethical "satellite" page system, which earned rapid and enormous ROI within months and to this day continues to rank well in the search engines. In 2003 DISC re-built Pophouse.com so that the search engines could spider the product database, and that solution worked extremely well to increase sales even more. This work was an early case of our current CMS and Database SEO, and though the site we inherited could be (and later was) improved more for both SEO and people, the results have been superb. In 2002, DISC built HumaneTrophies.net and its e-commerce and shopping cart system, using open source PHP programming that is easy to manage and is open to search engine spiders. We implemented SEO for HumaneTrophies. In 2003, DISC set up PPC campaigns in Yahoo and Google AdWords. In 2006, DISC did a usability re-engineering job on PopHouse.com for conversion rate optimization.

 
 

Stone Hill Inn, Stowe, VT
stonehillinn.com
In the first quarter of 2004, this luxury bed and breakfast chose DISC to produce a web marketing plan and implement SEO. Though the budget was modest, the results – and her eager references – are superb.

 

Bright Ideas Parent/Teacher Store, Inc., Oak Park, IL
brightideasweb.com
In the second quarter of 2000, this educational supply company chose DISC to perform SEO. The owners were very pleased with the results.

 

Hardigg Cases, Deerfield, MA
Hardigg.com
In 1998, Hardigg Cases, which is a 200+ employee company that makes world-renowned, high-tech shipping cases for commercial and military applications, chose DISC to thoroughly redesign Hardigg.com. We laced in powerful SEO, provided original copy writing, cut download time by two-thirds, added many new pages, and simplified site navigation. That 1998 design and SEO is still live and continues to perform superbly. Shortly thereafter, DISC created Hardigg's militarycases.com, which has been praised repeatedly for its innovative yet clean design (which the client modified in 2006). In April 2002, DISC helped Hardigg build and search engine optimize hardiggvbc.com. DISC later built and SEO'd DeerFieldBay.com, although, unfortunately, the company let a new employee redesign the site, impairing SEO and design. A number of years ago, Hardigg underwent a major management change as the son of the founder took the reigns, and only in DISC's original Hardigg.com remain examples of our work.

 

The Preschool Enrichment Team, Inc., Springfield, MA
PreschoolEnrichmentTeam.org
In the second quarter of 2000, PET chose DISC to design, build, and SEO its web site. Features of this site include a secure online shopping cart; a childcare referral form installed on a secure server to protect privacy; and several downloadable PDFs for those who prefer to register for courses or submit their child care referral form via fax or mail. The client likes the clean design and simple navigation of this site. Since this nonprofit client updates the site, we selected a shopping cart that can be managed by clerical employees.

 

Ciclismo Classico, Inc., Arlington, MA
ciclismoclassico.com
In the third quarter of 2002, this international adventure travel company chose DISC to implement complete SEM services. We also revised its team's new graphic design, and implemented code crucial changes (using mod_rewrite on Apache) to improve search engine penetration of this dynamic site.

 

Paul Nalle Ph.D. and Associates, Northampton, MA
PaulNalle.com
In 1999, this motivational speaker and business consultant chose DISC to design, write, build, and SEO his first web site. Though the design, writing, and build were a clear success, this is the one and only case where DISC's SEO results were not satisfactory. DISC worked for many unbilled hours to resolve the problem (becoming one of the first firms to learn that JavaScript blocked search engine spiders at that time). All in all, the client was pleased – but not DISC's owner. It was a lesson in humility.

 

Franklin Forge, Specialists in Patents and Inventions Conway, MA
FranklinForge.com
In 1998, this patent and invention firm chose DISC to provide complete web site design, SEO, and web marketing consultation. The site paid for itself within four weeks! To this day, DISC's original design and SEO continues to perform beautifully (though for several years now the client has managed DISC's open and standard code and the site in-house). This site is one of several that illustrate that good work such as DISC has always done endures in perpetuity, without the need for continuous tweaking and retainer fees. In 2008, DISC made some site edits and migrated them to a new web host.

 

R. Michelson Gallery, Northampton, MA
rmichelson.com
In 1999, this renowned art gallery chose DISC to put the site at the top of the search engines for "Leonard Baskin." We achieved that goal with great success, and of course we brought the client a diversified portfolio of other top positions as well. Since then, the client has been managing the site itself.

 

Ideal Movers, Hadley, MA
IdealMovers.com
In the fourth quarter of 1999, this family-owned moving and storage company chose DISC to design, write, and build its first web site. Imbued with excellent design and SEO, the site allows the company to reach customers throughout the East Coast without paying for multiple yellow page ads. As with all DISC sites, updating the site is easy – the company is doing so cost-effectively in house. The site's online quote form that we installed in 1999 continues to receive numerous responses. This site is another one of several that illustrate that good work such as DISC has always done endures in perpetuity, without the need for continuous tweaking and retainer fees.

 

The MeetingHouse Exchange, Inc. Easthampton, MA
RestorationTrades.com
In the second quarter of 2000, DISC implemented SEO and advised the client on various web marketing strategies.

 

Motherwear, Inc., Florence, MA
MotherWear.com
In the fourth quarter of 2001, this premier provider of nursing clothing and accessories chose DISC to provide web site consulting and SEO services, replacing the poorly conceived SEO done by another SEO firm.

 
 

Praxis Bookbindery, Easthampton, MA
PraxisBindery.com
In the third quarter of 1999, this book bindery chose DISC to design an economical face-lift to its web site, and to implement a repertoire of search engine tactics. To this day, the original site and SEO are still doing well in the search engines – because DISC accurately predicted the direction of change taken by search engines in ranking sites.

 
 

Culinary Institutes of America
culinary-institutes-america.com
In the third quarter of 2001, DISC experimented with marketing an affiliate site for several of QuinStreet.com's clients. QuinStreet is a publicly traded marketing firm. This site represents several regional culinary institutes, which have banded together to increase their online referrals through improved search engine positioning. DISC implemented design, build, and SEO for this site, and we enjoy monthly commissions from submitted information request forms.

 
 

Eastworks, Easthampton, MA
EastWorks.com
In the fourth quarter of 1997, Eastworks, which is the former StanHome factory and office building renovated into a variety of rental spaces, chose DISC to work with its web designer to implement SEO and to ensure that the design and code are optimally disposed to the search engine indexing.

 
 

Design From Within, Oakland, CA
DesignFromWithin.com
In the second quarter of 2002, this interior design firm chose DISC to design its first web site on a modest budget.

 

Dynamonster, Shelburne Falls, MA
dynamonster.com
In the second quarter of 2000, this designer and e-tailer of Polertech winterwear chose DISC to build legitimate, safe "doorway" SEO pages for its web site.

 
 

Your-Song, Hatfield, MA
your-song.com (no longer active)
In the second quarter of 1999, DISC completely re-built this site on a very small business budget. In subsequent years, the client played with the design and code, and now the site is no longer live.

 
 

One-Off Titanium, Florence, MA
TitaniumArts.com
In the first quarter of 2000, this nationally known designer and builder of titanium rings and bicycles and other art chose DISC to design "satellite" pages optimized for top search engine positioning. The site's design was clever but was also a perfect example of the principle that technical web marketing knowledge should precede web site design - it blocked the search engines. DISC's satellite page solution (which is a last resort for small budgets) succeeded.

 
 

Aecon Construction, Southwick, CT
aecon.net
In the fourth quarter of 2000, this design/builder firm chose DISC to implement SEO that enabled it to reach new customers throughout the East Coast. Unfortunately, in mid-2004 it re-designed the site in a way that ruined the search engine position.

 
 

Sara's Wish Foundation, Amherst, MA
SarasWish.org
In the fourth quarter of 2000, this nonprofit agency chose DISC to help its team redesign its site in order to make it a hub for students and parents concerned about safety in study abroad programs. Professor Schewe began this cause after his daughter's tragic death in a bus accident in India. Professor Schewe was Rob Laporte's (DISC CEO) first marketing professor over 23 years ago, and Rob was grateful to provide Professor Schewe some of the harvest from his superb teaching.

 

 

Usability Critiques for Conversion Rate Optimization
and Web Marketing Reports and Plans

DISC composes detailed usability critiques and web marketing reports and plans to help clients determine the most cost-effective web marketing. These reports produce actionable guidelines for improving conversion rates, locating new opportunities for expanding (or starting) your business, or for extending product lines to capture new demand as reflected in quantity and type of queries in the search engines. These reports and plans provide clear, justified direction that prevents failed marketing experiments, and helps predict and measure ROI. Please see our sections on ROI Planning and Usability Critiques for details and pricing of these reports.

  • United Productions, Inc, Linden, NJ -  NeverShaveAgain.com: 11/09, usability critique, complete web marketing plan.
  • Schaff's Home Center, Inc, Fayetteville, PN -  Schaffs.com: 7/09, usability critique, SEO Technical Report.
  • Framed-Arts.com, Groton, CT -  Framed-Arts.com: 2/09, Link Campaign Plan.
  • National Telecom Services, Inc. , McMurray, PA - NationalTelecomServices.com: 6/07, SEO Technical Report, report on the ROI potential of SEO and PPC.
  • Wine Legacy, Plainview, NY - WineLegacy.com: 3/06, SEO Technical Report, CMS and Database SEO Guide, and consulting on link campaigns.
  • ShopTableLamps.com - ShopTableLamps.com: 4/06, SEO and Public Relations Plan; SEO Technical Report; CMS and Database SEO Guide; executive summaries and research about problems and opportunities in Affiliate marketing, email marketing, and banner advertising; link campaign plan.
  • Classic Journeys, La Jolla, CA, classicjourneys.com: 12/05, SEO training, usability report for conversion rate optimization; 2003, web marketing plan.
  • Ergo In Demand, Inc., Central Point, OR, ErgoInDemand.com: 11/05 and mid 2004, usability report for conversion rate optimization and advanced SEO training/consulting.
  • East Side Art & Antiques, Northampton, MA, EastSideArtandAntiques.com: 10/05, SEO technical report and troubleshooting, and SEO training.
  • Belami Inc, Sacramento, CA, 1STOPlighting.com: 9/05, usability report for conversion rate optimization.
  • Busy Bee Knitting, Brimfield, MA, BusyBeeKnitting.com: 9/05, SEO technical report.
  • LendingLeaders LLC, Rolling Hills Estates, CA, LendingLeaders.com: 4/05, SEO troubleshooting and SEO technical reports.
  • Jerry's Artarama, Raleigh, NC, JerrysArtarama.com: early 2004 and 2005, complete web marketing plans, usability report for conversion rate optimization. 2006, web coupon marketing plan.
  • EH Publishing, Inc., Framingham, MA, EHonline.com: 2004, 2005, SEO technical reports and troubleshooting.
  • UMassOnline, Boston, MA, umassonline.com: 2003, web marketing report and plan.
  • Kevin D. Parsons, Attorney at Law, Shelburne Falls, MA: new business feasibility study.
  • Base Camp Leasing, Fishers, IN, basecampleasing.com: 2003, usability report for conversion rate optimization.
  • National Joint Relief Foundation, Longmeadow, MA: 2003, usability report for conversion rate optimization, web marketing report and plan.
  • Global Routes, Northampton, MA, globalroutes.org: 2003, usability report for conversion rate optimization, web marketing report and plan.
  • Newscanner LTD, Belchertown, MA, newscanner.com: 2003, web marketing report and plan.
  • Stone Hill Inn, Stowe, VT, stonehillinn.com: 2004, web marketing report and plan.
  • Smith & Wesson, Springfield, MA, smith-wesson.com: 2002, web marketing report and plan.
  • Regional Economic Models, Amherst, MA, remi.com: 2002, web marketing report and plan.
  • Travel Medicine, Northampton, MA, travmed.com: 2002, web marketing report and plan.
  • C&M Ventures, Inc., Houston, TX: 2002, web marketing report and plan.
  • Ciclismo Classico, Inc., Arlington, MA, ciclismoclassico.com: 2002, web marketing report and plan.
  • Omniglow Corporation, W. Springfield, MA, omniglow.com: 2002, web marketing report and plan.
  • Zoar Outdoor, Charlemont, MA, zoaroutdoor.com: 2002, web marketing report and plan.
  • Barnes & Noble, New York, NY, bn.com: 1998, SEO Technical report and troubleshooting.

SEM Training

The following clients have received SEM training so that they can own more SEM intellectual capital. This training includes SEO Technical Reports, SEO keyword research and copywriting, analytics, and link campaigns.

Jobs in Progress

SEO and site design done right the first time does not require ongoing outsourcing to firms like DISC, so that most of the clients above do not continuously engage DISC. However, in addition to the major new jobs below, DISC does continuous site management and web marketing for several clients who chose to outsource all web work.

Bar Harbor Chamber of Commerce, Bar Harbor, ME - BarHarborInfo.com
In January of 2010, the Executive Director of this very busy chamber, who had experienced DISC's success when he worked at the Vermont Chamber in 2004, chose DISC to implement SEO, link marketing, and CMS-SEO.

United Productions, Inc, Linden, NJ - NeverShaveAgain.com
In November of 2009, after trying several supposedly first-rate search marketing firms, this manufacturer and online seller of permanent hair removal kits, chose DISC to manage all aspects of web marketing for the next three years. This includes SEO, PPC, trusted feeds, conversion rate optimization, link marketing, site redesign and rebuild, social media and reputation management, international marketing - literally everything that, done well, earns profit.

N-C Carpet Binding & Equipment Corp., Inc, Newark, NJ - n-ccarpet.com
In November of 2009, this nationwide manufacturer and distributor of industrial carpet binding equipment chose DISC to implement SEO while redesigning and rebuilding the web site and content management system using a powerful, open-source, and SEO'd CMS.

The Benjamin Company, Hadley, MA
For over five years, this advertising and PR firm has partnered with DISC to provide thier clients with web design and web marketing. DISC has build and managed web marketing for such clients of theirs as SonicSolutionsLLC.comFlorenceSavings.comVitagCorp.com, JEME.org and  DISC’s pro-bono HampshireCountyCares.org. Traditional ad agencies often seek a first-rate web marketing partner, and DISC is a great choice with a proven track record in honoring agencies' client relationships.

Global School of Investigation, Florence, MA - pvteye.com
DISC performs monthly optimization of this school's PPC campaigns, as well as routine site maintenance.

The Home Store, Inc., Whately, MA - the-homestore.com
DISC performs ongoing SEO, PPC, local and IYP SEM, site maintenance, and ROI reporting.

DISC maintains good relationships with our clients and continues to upgrade and market their web properties.

 
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