DISC is a small, elite team with an ideal blend of specialties and talents. Averaging 12 years each at DISC, we're the web marketing commandos you always wanted on your side. You know, like in post-apocalyptic movies where a group survives because of a balance of muscle, brains, deep reconnaissance, and special talents (OK, and good looks too). Here’s your line up:
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 Rob Laporte, President & CEO
BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)
Rob is our fearless yet conservative leader with over twenty years in marketing (traditional and web), seven years as an academic researcher and teacher of Renaissance literature at UMass, and thirty years of martial arts. He can recite poetry while knocking out your competition. His analytic mind and seasoned business judgment check the impulsive swan-dive into the shallow pools of web marketing fads. Read a good sample of Rob’s print publications. Specialties include: CMS/database SEO, SEO Troubleshooting, comprehensive web marketing plans, sales, research, analytics, and speaking.
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 Dale Webb,
Full Partner
BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (www.wpi.edu), Google Adwords Certified Professional
With DISC since 2001
Dale is a PPC ninja (Google Certified). He beats the flab out of PPC campaigns. He’s sharp, quiet, and has lethal weapons. But relax, he’s also a camera-toting, Prius-driving, art-making, green-conscious, metaphysical citizen of the world. Specialties include: PPC, analytics customization, Google Optimizer and A/B & multivariate testing, conversion lift, PHP, web programming, Flash and web design/management.
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 Jennifer Williams, Junior Partner
BS Smith College
With DISC since 2006
We don't know how she does it, but Jennifer has an uncanny knack for getting into people’s heads, particularly your customers’. It could be that she studied cognitive psychology and neuroscience at Smith College, but we think it’s voodoo. She excels at rigorous analytics as well as creative tasks like design, copywriting, and social media strategies. She engages in serious play in social media via her affiliated Verilliance.com blog, and http://twitter.com/Verilliance. Read a few of Jennifer's publications. Specialties include: social media, SEO, copywriting, ROI reporting, design informed by neuro-marketing, and conversion lift.
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 Mark Baven, SEO Specialist
BA Amherst College
With DISC since 1998
Published business author and music aficionado, Mark is our consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Specialties include: SEO, copywriting, usability critiques, and conversion lift.
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 Heidi McGuire, COO
Associates Degree Greenfield Community College, BA Westfield State
With DISC since 2001
About the only error this operations and finance person has made in her nine years with DISC is believing she may have made an error. She runs a tight ship, ensuring smooth sailing from start to finish on all of our projects. Feel free to contact her directly to get labor-time and billing records, and she’ll email them to you within one business day. When you’re good like DISC, honesty and transparency is easiest an best for everyone. Specialties include: Accounting, HR, Operations.
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 Josh Silver, IT Demon Slayer
With DISC since 1998
Without his talents, we would be left to hammers and crowbars to manage our computer network. Josh calmly takes the hysterical phone calls (which, come to think of it, we haven’t had for a long time, thanks to Josh), and responds quickly and efficiently to keep the network and computers from rebelling against their human masters. A full time webmaster for the UMass library system, Josh also moonlights for DISC as a web programmer. Specialties include: general IT and network management, HTML, video editing.
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