I would love to blog, and probably will in a few months, but for now I have higher priorities. Blogs can be valuable marketing tools, and some blogs actually achieve positive “ROB” (Return On Blog).*  My ongoing SEM and usability research, presiding over DISC, about 8 hours of volunteer work per week (totally unrelated to business), and, yeah, just enjoying non-work life far from a PC, are the main reasons I don’t blog . . . yet.

DISC’s Jennifer Williams has blogged for years. Before she joined DISC and knew anything about SEM, her blogs got some top Google positions. In fact, she’s the principal author of DISC’s Web 2.0 Marketing Plan that DISC customizes for clients. Her superb article, "When It Comes to Social Media, Think Tribal," is featured on the cover of the December '08 edition of Visibility Magazine, the premier magazine of the SEM industry.

* “ROB” is a term used for Blog ROI in Debbie Weil’s book, The Corporate Blogging Book (2006, Penguin), and I highly recommend this book. It’s great for understanding the how and why of blogging, though DISC applies a much less forgiving and much more rigorous analysis of blog ROI or “ROB.” (ROB is what Rob does, so to speak). If you haven’t done standard SEO, SEM, and usability work on your web site, those are definitely higher priorities for you (if you’re concerned about ROI and “ROB,” as Rob is).

~ROB Laporte
President of DISC, Inc., and future author of the ROBlog