DISC’s Inspired Search Engine Optimization (SEO) Services

DISC has specialized in SEO since the big bang – which was in 1997 when Danny Sullivan published his SearchEngineWatch.com. (Danny sold it to the chosen one a few years ago and started a new Eden, SearchEngineLand.com.) SEO has evolved, by intelligent design, in four miraculous eras. Each era was fruitful and multiplied new SEO tactics that live in brotherly love with the original tactics.

Your web site needs a long sit in the confessional booth, before you even think about these four eras. In a complete SEO site audit, such as DISC does, there are about 20 SEO technical tests and about 30 SEO rules according to which your website’s SEO holiness must be judged. To hell with stubborn pride: surrender to these rules.

Here are the four SEO eras and our good works in each:

  1. Search 1.0 writes researched key phrases into text and code. This is classic SEO. The oracles are keyword research tools and your analytics data; the divine inspiration is in using those tools well and then doing SEO re-writing of your site’s scripture. Search 1.0 is your top priority and usually the most cost effective SEO. DISC addresses all SEO technical issues, integration with the top search engines’ tool sets and services, CMS-SEO (ensuring ideal SEO in your content management system’s design, templates, database, and code), keyword research, SEO copywriting, and SEO results reporting.
  2. Search 2.0 entails link marketing. In this area, most sites have available a surprising amount of low-hanging fruit – not apples, for one must already know both good and evil links. After that, it’s all about prioritizing link marketing options. DISC’s SEO sages (we average twelve years of experience each) bring angelic vision to this prioritization, and we either enact it or preach to your choir or both.
  3. Search 3.0 entails "universal search," more humbly known as “blended search,” which throws the good SEO book at such "Web 2.0" or “social web” channels as blogs, public relations, video, maps and local search, product comparison and review sites, and other social media. These days, you’ll hear this gospel booming from street corners everywhere. Evangelical zeal aside, it is good news, and ye best heed the good words.
  4. Search 4.0 personalizes search and resists direct influence, except by performing SEO work on the above three phases. It’s important to know about personalization on Judgment Day: your reported rank in the godly search engines depends on who’s looking and when. Sorry, there’s no more Holy See of rank checking.

For a detailed and secular account of this evolution of search marketing, please see Danny Sullivan's online article.

The International Church of SEO: Globalization is "Glocalization" - getting local in the global economy. The era is long gone (in internet time) when a good Google.com presence automatically gets you coverage in international Googles and other international search engines. There are varying rules for admittance and ranking within the many country-specific Googles. DISC will choose the best rules for your situation, and then ensure that your website’s language is localized and SEO'd.

OK, Sunday School is out, now click here for a good time, if you love learning about what you get when you pay DISC for SEO services. Or call us now at 413-584-6500 for down-to-earth talk about how DISC can save you.


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