CMS & Database SEO:
Redesigning and Recoding for
Optimum Search Engine Indexing and Position
Executive Summary
SEO work is wasted if your site's design, code, and platform are not optimally open to search
engines indexing. DISC ensures this openness, by our CMS (Content
Management System) and Database SEO Guide and consulting.
Only
a small percentage of web designers have mastered SEO principles,
so do not think your webmaster was remiss if he or she did not
implement good SEO design and code. DISC has years of experience
working with our clients' vendors and in-house webmasters to implement
CMS-SEO, so we can organize an efficient and professional relationship.
It is crucial to consult with an SEO
expert before you compose the first drafts
for a new or redesigned web site.
DISC has consummate web programmers
on staff who have many years of experience with all
varieties and sizes of web sites. We can open your site to the search
engines, no matter what your platform.
DISC has built an open-source,
highly adaptable CMS system that combines website management, SEO, and
back-office database management, all within one
powerful, simple to use, synergistic package. It is called
SEO-BOA™, for "SEO'd Back Office Administration". Please see
our dedicated
page about SEO-BOA™.
For options and pricing,
please see the yellow table at the bottom of the section on
Explanation, Details, and Steps below.
Explanation, Details, and Steps
To achieve optimum search
engine indexing and position, some web sites need very
little redesign and recoding, while some need a lot. DISC is happy to
discuss with you the extent required for your web site(s), and our
proposals will price these requirements exactly.
Optimal CMS- SEO is usually
the
single most important tactic in the SEO arsenal. It
makes
your web site publishing system do as much SEO as possible
automatically and in perpetuity. This guide and accompanying consulting
give precise instructions on making your CMS produce ideal code,
layout, database structure, file and folder names, URL structure, HTML
titles, meta-tags, other title tags, SEO'd footer taglines, SEO'd
slogans and placement, SEO'd navigation menus and sitemaps, text layout
and code, and much more, so that your site is "naturally" open to
search engine penetration, Google's PageRank circulation, top ranking,
and subsequent new business from the search engines. Where your CMS
can't be programmed efficiently to do this SEO automatically, the rules
can be applied manually (typically on smaller sites). The guide also
explains how to avoid the SEO blockages in JavaScript, DHTML, Flash,
Ajax, breadcrumb trails, and sorting systems. The guide advises on
SEO’d site design and layout. The guide explains the rules
rather than having DISC implement the rules for you; however, it is
usually not very time consuming for your web development team to
implement these rules because they merely alter attributes of your CMS
that, in most case these days, already exist. DISC is fully qualified
to implement these rules for you. Note that when your team implements,
your company owns more of this important intellectual capital.
SEO
redesign and recoding for smaller, more static sites:
DISC
will adapt our CMS-SEO Guide and consulting to fit "brochureware" web
sites. This costs $1625, a $1000 less than the standard $2625.
DISC's
CMS-SEO Prices
DISC’s standard CMS-SEO Guide and consulting costs
$2625. The
equivalent package for static, non-database-driven sites costs
$1625.
Please
see our main SEO page for prices and procedures on all parts of
SEO other than CMS-SEO. CMS-SEO should be done in concert
with other
essential SEO jobs, though it can stand alone.
DISC's
proposals and phone conversations will
provide more details and answer all your questions.
DISC offers rock-solid
proof of our years of superb results
in all of our services, in the form of detailed ROI reports delivered
to actual clients. We need a signed NDA in most cases, so we offer this
proof only to people who have received a proposal and remain interested
in DISC’s services.
DISC's estimates in our
proposals are firm. We do not exceed them unless you add
more work. If you have us do work that is not specified in contracts,
it is billed at these hourly rates:
- $75 per
hour for HTML programming
- $100 per
hour for graphic design
- $175 per
hour for database work and non-HTML programming
- $175 per
hour for SEO, PPC, and other SEM
- $175 per
hour for general consulting and training
- To learn about
DISC’s pricing philosophy and practice, and
our account management structure and workflow, please see our Prices
and Procedures page.
For
a list of all of DISC's service prices, without descriptions, please
our "Sell
Sheet."
Please click
here to request a proposal. The
RFP form takes less than 3 minutes to fill out. Thank you!
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