Explanation, Details, and Steps

To achieve optimum search engine penetration and position, some web sites need very little redesign and recoding, while some need a lot. DISC is happy to discuss with you the extent required for your web site(s), and our proposals will price these requirements exactly.

The CMS & Database SEO Guide for dynamic/database-driven sites: CMS SEO is often the single most effective SEO tactic, and it is done once and lasts in perpetuity. After emailing your team a questionnaire, DISC will prepare a report that details how to make your content management system (CMS) and database optimized for the search engines. This kind of SEO is often the single most important tactic in the SEO arsenal. It makes your web site publishing system do as much SEO as possible automatically and in perpetuity. The guide gives precise instructions on making your CMS produce ideal code, layout, database structure, URL structure, and much more, so that your site is "naturally" open to search engine penetration, Google's PageRank circulation, top ranking, and subsequent new business from the search engines. This guide explains the rules, rather than having DISC implement the rules for you; however, it is usually not very time consuming for your web development team to implement these rules because they merely alter attributes of your CMS that, in most case these days, already exist. DISC is fully qualified to implement these rules for you if you prefer. Note that when your team implements, your company owns more of this important "intellectual capital."

There are too many CMS attributes that impinge on SEO to list all of them here, but this is a sample of the issues DISC will resolve for you:

• Frequency, density, and distribution rules for keywords that your CMS automatically places in HTML titles, headers and sub-headers in body copy, descriptive meta-tags, keyword meta-tags, keyworded slogan, keyworded footer taglines, alt tags, file and folder names, image names, and bread crumb trails in navigation.
• Short, keyworded URL rewrites for dynamic, database-driven sites.
• Elimination of spam flags from header code.
• Frames, the <noframes> tag, iframes, and server-side includes.
• SEO in product category pages vs. individual product pages.
• Problems with session IDs
• Offloading javascript to .js files
• Management of redirects to preserve search engine positions, Google PageRank, bookmarks, and incoming links, when moving domain names, pages, sites, and servers.
• Prevention of duplicate page penalties, especially in sites with sorting or "winnowing" functions that can create multiple URL paths to products.
• Organization of multiple landing pages for web advertising, so that you have no risks of duplicate page penalties.
• SEO Graphic Design principles

SEO redesign and recoding for smaller, more static sites: This option is often required if your web site is small and static and therefore does not need the above CMS and Database SEO Guide. If you do get that guide, you do not need this service. Even small, static web sites often have design and code that blocks or impedes the search engine spiders. JavaScript roll-out menus, Flash, and sub-optimal URLs are some of the many blockages that DISC will help you to remove. In order to optimally open your site's design and code to the search engine spiders, we will need to help you make some simple changes to your site. Your site will look almost the same as it does now, but the changes will be crucial for SEO. This work is done once and lasts in perpetuity.