SEO Training Packages

Unlike the other SEM training programs out there, DISC reveals all of the SEO procedures that we actually use to run our 13 year old SEM firm. In a few weeks, your team will implement first-rate SEO, with no need for outside consultation in the future.

DISC customizes the training to the precise requirements of your business and web site. We assess your employees' skills, tailor training to them, and focus directly on your web site. The training program completes an SEO job that you would otherwise pay an SEO firm to do, so you get training and a professional SEO job done in one stroke.

Or you may choose to learn select parts of the comprehensive SEO process. DISC will help you determine whether your best ROI will come from outsourcing SEO or doing all or parts of it in-house. This determination typically takes 3 to 5 hours, $525 to $875.

Besides our structured training packages, DISC offers answers to your specific questions, with a one hour minimum. For example, a small client needed to know what their web developer did wrong, and got answers and remedies in two hours. A large national retailer allocated about $6000 for help with complicated, SEO-related programming of their huge product sorting system. Or your team may be considering a keyword research tool, and you want the low-down from professionals who use that and competing tools.

DISC is happy to train web development firms, whether you are one or use one that you want to keep working with exclusively. The SEM industry and DISC are well-established, and demand grows relentlessly, so we have no fear of sharing all our useful knowledge, documents, processes, and management tips with firms with whom we may compete in the future. There's plenty of business out there for every competent professional.

COMPREHENSIVE SEO TRAINING
Either in-person or by phone/web conferencing/email, the comprehensive training package will build your company's intellectual capital while ensuring complete and optimum SEO.

Step 1: DISC evaluates your team's strengths, weaknesses, and SEM knowledge, in order to customize the remaining steps.
1 to 3 hours, $300 to $525

Step 2: We deliver training materials, including a reading list (books, web sites, and DISC's clippings from various web resources) and interactive, step-by-step guides for performing the essential procedures of SEO:

  1. The Essential Reading and Resource List. $1050. This list of books, studies, statistics, and web sites is the best of the best. We also include access to DISC's online library of top-quality research that we have archived.
  2. The SEO Technical Audit. $1250. The guide provides all tools and procedures by which to run the 18 crucial tests of your site’s SEO-technical health.
  3. The CMS (Content Management System) and Database SEO Guide. $2625. CMS-SEO is almost always the single most important tactic in the SEO arsenal. It makes your web site publishing system do as much SEO as possible automatically and in perpetuity.
  4. Interactive Guide to Using Keyword Research Tools. $2975. This PowerPoint document explains in detail all the steps in professional keyword research that DISC has refined over 13 years. It enables a PC-competent person with no SEM background to complete professional-grade keyword research. The document covers such details as in-process file and folder naming for organizing your work, as well as guidance in higher-level judgments.
  5. Essentials of SEO Copywriting. $1050. This guide covers the writing tactics for weaving in researched key phrases, and includes frequency, density, and distribution (fdd) of key phrases in both text and code. DISC's seasoned SEO writers have learned many neat ways to lace in repetitions without degrading good copywriting, and you will enjoy using these tactics. The fdd is important of course, but you will also learn how to produce a diversified verbal portfolio around this fdd throughout your web site.
  6. How to Produce Monthly, Quarterly, and Annual SEO Technical, Link, and ROI Reports. $1975. Data and reports spawn like fruit flies these days; brief and actionable reports that allow rapid management is an art learned from years of SEO reporting. These reports are crucial for stopping problems before they cause major SEO damage. DISC will work with your team to adapt standard reports to your exact needs. This training guide’s structure gives your management team the essentials, while recording all key details for SEM and programming people.
  7. Total of Step 2: $10,925

Step 3: We email you a detailed plan for applying the procedures in step 2 to your specific web site(s), and guide you throughout your implementation, providing reviews and feedback. We allocate several hours for answering your questions as they emerge and for DISC's interpretation of your results.
8 to 14 hours, $1400 to $2450

If training at your location, DISC holds a one or two-day workshop to hone your team's skills and to make substantial progress in implementing or expanding your SEO campaign.
14 to 21 hours, $2450 to $3675, plus travel expenses

Step 4: During subsequent months, we allocate several hours for follow-up and checking your team's work. You receive detailed feedback and explanations that advance your team's mastery of SEO principles, so your company will be able to handle most problems and opportunities themselves in the future.
5 to 10 hours, $875 to $1750


Grand Totals: $13500 to $15650; on-site training, $14,550 to $16,875, plus travel expenses.


Let’s Talk : 413.584.6500     or