Analytics and Insights
Precise Data and Big Picture Insights Prioritize Action.
Do you really understand your visitors?
We all want to make data-driven decisions, but decisions based on incomplete data or improper analysis can be very harmful, sometimes fatal. Money and opportunities can be severely wasted. To make accurate decisions, you need accurate readings.
Beyond “Last Click”
Analytics and Insights are natural companions in web marketing strategy, but no one strategy exists in a vacuum. We take a bird’s eye view and see how all the pieces fit together. This holistic approach enables us to develop synergies that lead to long-term, steady growth in ALL channels.
Custom Reporting with Data Studio
Google Data Studio provides a way to translate the deluge of information from Analytics into easy to read, interactive reports. Data from all relevant sources is combined into one custom dashboard. Mind-numbing spreadsheets are replaced with beautifully simple visuals that give shape and context to data, producing actionable insights.
Picking up the Pattern
People often assume that more information is always better. But sometimes that extra information is more than useless. It’s harmful. It confuses the issues. Strategies can become flawed when they take too much information into account. In good decision making, frugality matters. Even the most complicated relationships and problems have an identifiable underlying pattern. The real art of analytics lies in cutting out the noise to pick up the signature.