DISC’s SEO Procedures
Throughout our work, we deliver weekly progress reports that show tasks and hours done, remaining. Clients love this transparency, and we need it too to be sure we’re on time and on budget.
Although SEO is almost always worth doing, increasingly DISC begins with ROI projections of results based on your business model, your website, and your competitive environment. This way both our teams can be reasonably sure you’ll get good ROI before you invest. Businesses selling only locally, for example, may need no more than Local & Map SEO. Large complex websites in competitive fields may need a lot of work, and we need to get a sense of the costs of achieving excellent ROI. An initial ROI projection takes at least five hours, and it is money well spent. You can use the ROI projection spreadsheet to assess ROI of all web marketing, not just SEO.
Then we ensure that your Google Analytics (or equivalent) and Google and Bing Search Consoles are set-up well. This will enable your team and DISC to assess results of our work as accurately as possible.
Next we move to the SEO Technical Audit, which focuses mostly on search engine blockages in your website and server. This entails about fifteen tests we run using all kinds of tools and analysis. You get a one-page executive summary that links to details of each test and how to fix problems found. Either your webmaster or DISC can implement repairs.
All but the smallest websites then get CMS-SEO treatment. This makes your web site publishing system, like WordPress, Magento, or your custom system, do as much SEO as possible automatically and in perpetuity. There are about 30 CMS-SEO rules in five tiers of priority, and we explain how your team implements each rule. Often DISC can do the coding ourselves, but usually it’s best that your established webmaster(s) implement.
The above three steps alone deliver good results, so that you can wait for new profits before investing in the third major facet of SEO: keyword research and SEO writing. DISC either does this for you, or trains your content writers to do it. Clients with larger budgets and larger ROI potential should begin this work immediately, spreading it out over months.
Finally, DISC should be given a few hours per month to check your team’s work, help assess results, and address any problems or new opportunities provided by the ever-changing search engines. However, DISC does not require an ongoing retainer; we only suggest it. We can train your team in this ongoing management as well.