DISC’s SEO Procedures
(1) ROI Projections
Although SEO is almost always worth doing, we recommend beginning with ROI projections based on your business model, website, and competitive environment. Businesses selling only locally, for example, may need no more than Local & Map SEO. Initial ROI projection takes at least five hours–money well spent. You can adapt the projection spreadsheet to assess ROI of other web marketing.
(2) Results Tracking Setup
We ensure that your Google Analytics (or equivalent) and Google and Bing Search Consoles are set-up well. This enables accurate assessment of results.
(3) SEO Technical Audit
This focuses mostly on search engine blockages in your website and server. This entails about fifteen tests we run using all kinds of tools and analysis. You get a one-page executive summary that links to details and how to fix problems, including who should fix them and labor time required. Either your webmaster or DISC can implement repairs.
(4) CMS SEO Audit
All but the smallest websites then get CMS-SEO treatment. This makes your web site publishing system, like WordPress, Magento, or your custom system, does as much SEO as possible automatically and in perpetuity. There are about 30 CMS-SEO rules in five tiers of priority, and we explain how your team implements each rule. Often DISC can do the coding ourselves, but usually it’s best that your established webmaster(s) implement.
We deliver weekly progress reports that show tasks and hours done and remaining. Clients love this transparency, and it helps DISC adhere to schedule and budget.
The above steps alone deliver good results, so that you can wait for new profits before investing in the third major facet of SEO: keyword research and SEO writing. Keyword research is difficult to do well (easy to do poorly), so we rarely train clients in this. But for SEO writing, either DISC does it or we train your writer/s. Clients with larger budgets and larger ROI potential should begin this work immediately, spreading it out over months.
(5) Follow-up Work
Finally, DISC should be given a few hours per month to check your team’s work, help assess results, and address problems and new opportunities. Change is rapid in this field, so a dedicated pro keeps your results stellar. We urge but don’t require this monthly retainer. We train your team in parts of this ongoing management as well.