DISC's Web Site Design and Redesign Services
Executive Summary
DISC's tag line, "Making Web Sites Make Money," means
we understand that half of a winning web strategy is pulling the right
people to visit your site and the other half entails winning over
prospects within the first few moments of their visit. The latter is
accomplished by excellent graphic design. For site visitors to start
developing trust in your business, the next requisite is the ability to
quickly locate the information they need. This is achieved by standard
and intuitive navigation architecture and by cogent copywriting.
With over ten years of experience in ROI analytics,
and with the benefit of continuous research and conference attendance,
DISC has mastered the design rules that will convince your prospects to
do business with you. Over the last ten years, but especially during
the last three years, DISC has focused our research and practice on the
art and science of Conversion Rate Optimization (CRO). CRO precepts
should structure every step of your site design and build. Please see
our section on Usability Critiques for Conversion Rate Optimization for more about this crucial aspect of "Making Web Sites Make Money."
For options and pricing, please see the yellow table at the bottom of the section on Explanation and Details below.
Explanation and Details
Sites optimized for the search engines also conform to established design and usability rules.
This is no accident. The search engines promote content-rich sites that
are both easily spidered by "bots" and readily digested by human
viewers. Search engines want their users to zero in on sites that
quickly deliver relevant information. Such sites download quickly
(slightly under 50% of American households are still on dial-up, and
search engines choke on bloated code); have clear and accessible links
and hierarchy; and have rich, relevant content. DISC's mastery of
search engine marketing, together with our commitment to optimum site
design and usability, means that we (re)design and (re)build web sites
that invite and convince search engines and people alike.
DISC's Prices for Web Site (Re)Design
DISC's web design services comprise the following three categories.
Small businesses with modest budgets can choose
from a large selection of our own design templates. Over the last five
years, DISC has assembled a wonderful portfolio of design templates for
all kinds of businesses. By choosing and moderately adapting one of
these templates, you save thousands of dollars in graphic design
consultation while still acquiring a first-rate, professional look. This solution costs between $900 and
$1800, depending on how extensively you want to modify the chosen template.
Custom design from scratch entails standard graphic design procedures.
We get to know your business and target audience, discuss your ideas
and visions, draft a creative strategy statement with you, produce two
or three design concepts for your review, and then build a working
draft in HTML for your final approval. This process usually costs between $2500 and $5000.
Graphic redesign to spiff-up a current web site
can range from small but crucial usability or SEO enhancements for
increasing search engine referrals and conversion rates, to a major
overhaul that leverages the value of your current site's strengths. Prices for this work vary and depend on the condition of your current site.
DISC's proposals and phone conversations will provide more details and answer all your questions.
DISC offers rock-solid proof of our years of superb results
in all of our services, in the form of detailed ROI reports delivered
to actual clients. We need a signed NDA in most cases, so we offer this
proof only to people who have received a proposal and remain interested
in DISC’s services.
DISC's estimates in our proposals are firm. We do not exceed them unless you add more work. If you have us do work that is not specified
in contracts, it is billed at these hourly rates:
- $75 per hour for HTML programming
- $100 per hour for graphic design
- $175 per hour for database work and non-HTML programming
- $175 per hour for SEO, PPC, and other SEM
- $175 per hour for general consulting and training
- To learn about DISC’s pricing philosophy and practice, and our account management structure and workflow, please see our Prices and Procedures page.
For a list of all of DISC's service prices, without descriptions, please our "Sell Sheet." For the client who wishes to invest in search engine marketing on an ongoing basis, DISC offers our premier monthly retainer service.
Please click here to request a proposal. The RFP form takes less than 3 minutes to fill out. Thank you!
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