Web Marketing Plans and Reports
Executive Summary
DISC has produced extensive web marketing plans and reports for businesses of all kinds,
including Smith & Wesson, Barnes & Noble Books, The University
of Massachusetts, and several smaller organizations. Equipped with
critical vision, DISC applies over ten years of experience in ROI
analysis, web marketing practice, and continuous research to the
evaluation of each of the web marketing channels that you should
consider or are engaged in now.
DISC focuses on your specific web marketing environment to arrive at the optimum allocation of your marketing dollars.
We will analyze your web site's current traffic, search engine
position, number and kind of searches in the top search engines for
your specific offerings, relevant industry statistics, competitive
position and web marketing practices, the usability and conversion
rates of your web site, the exact ROI of your past, current, and
prospective web marketing channels, and many other factors, so that you
get a web marketing plan that ascertains and prioritizes your best
methods for maximizing relevant traffic and for optimizing your site's
conversion rates. You will understand, and be able to justify decisions
about, such web marketing channels as SEO, trusted feeds, PPC, Web 2.0,
affiliate marketing, local SEM, internet yellow pages (IYP),
SEO’d public relations, email campaigns, banner advertising, link
campaigns, and more.
It bears repeating that DISC also consults on conversion rate optimization.
We will provide critiques of and recommendations for your web site's
design and navigation architecture, with the aim of maximizing the
conversion rate of viewers to leads and customers. To learn more about
this service, which can be done separately from a web marketing report,
please see our section on Conversion Optimization.
Explanation and Details
DISC's web marketing plans provide a forum in which objective analysis leads to profitable decisions.
Our analysis of your web marketing strengths, weaknesses, and
opportunities for improvement, followed by a list of recommendations
prioritized by cost effectiveness, will ensure that your marketing
expenditures are optimal. These plans are written as objectively as
possible -- sometimes even steering you away from our services. DISC
has built our business by acting in the interest of our customers, so
we write unbiased web marketing plans that you can take to an in-house
specialist, a skeptical boss, or even to one of our competitors.
DISC's web marketing plans include:
Web 2.0 Marketing Plan
$3000
This is a complete plan, with ROI predictions, for the three main parts
of Web 2.0 marketing: blog marketing, video marketing (as in
YouTube.com), and social bookmarking (as in Del.icio.us and Digg). It
is about 30 pages, and also includes an ROI excel spreadsheet for
playing with scenarios and tracking ROI throughout implementation.
Affiliate Marketing Plan
$5000
This is a complete plan, with ROI predictions, for affiliate marketing,
assessing the top affiliate marketing networks and their applicability
to your business. It is about 25 pages, and also includes an ROI excel
spreadsheet for playing with scenarios and tracking ROI throughout
implementation.
Search Engine Marketing Opportunities
$1950 to $2850 per web site
This ascertains your current rankings and number of relevant searches
in the top search engines and the quantity of web sites that compete
for those searches, in order to arrive at a predicted amount of
relevant traffic to your site should you implement or expand search
engine marketing. We use various standard search engine marketing tools
to arrive at these values. This report can often find new opportunities
for expanding (or starting) your business, or for extending your
product line to capture new demand as reflected in quantity and type of
searches in the search engines. Its main purpose is to enable you to
decide whether or how much to invest in SEM. It includes an ROI excel
spreadsheet for playing with scenarios and tracking ROI throughout
implementation.
Search Engine Marketing ROI
$3600 to $4500 per web site
This includes the above, plus analysis of your server statistics, gross
profit, and/or value of qualified leads, in order to predict the
conversion rates and gross profit of your search engine referrals
should you implement or expand your search engine marketing. You arrive
at predicted and measurable ROI for investing in "organic SEO"
(positioning in non-paid parts of search engines), trusted feeds, PPC,
and other paid placement in the search engines. It includes an ROI
excel spreadsheet for playing with scenarios and tracking ROI
throughout implementation.
SEO’d Public Relations Plan – A complete plan for using web-based public relations and SEO together. $1650.
Link Campaign Plan – See Reciprocal Linking for details. $1250.
Complete Web Marketing Plan
$9500 to $15,500
These plans create a precise roadmap to your online success. They
include all of the above, plus (1) gathering available web marketing
statistics relevant to your industry; (2) reporting on the comparative
merits and the best methods of other web marketing channels, like Web
2.0, affiliate marketing, local SEM, internet yellow pages (IYP), SEO'd
public relations, email campaigns, banner advertising, and link
campaigns; and (3) advising on coordination of web marketing with
traditional marketing. It includes several ROI excel spreadsheets for
playing with scenarios and tracking ROI throughout implementation.
For web marketing plans and reports customized to your unique situation and wishes, please see our page on Custom
ROI Reports & Plans.
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