Most businesses know they need a website and search marketing, so many just do it. But there’s a huge range in how much you can invest. Seeing the likely profit scenarios will enable you to invest wisely.
The fact is that, with professional help, you can predict the ROI of most web marketing. Let’s take PPC as an example. One can ascertain:
- Average click costs
- Past conversion rates
- average revenue and profit per order or lead.
- Past conversion rates of leads
- And a few other relevant stats, like return rates and subsequent organic and social traffic.
Increasingly my firm insists on such predictive analytics prior to a full engagement. We want to help clients, and predicting ROI ensures that we will.