DISC’s Key People

DISC’s people offer an ideal blend of specialties and talents in search marketing and conversion rate optimization. The two managing partners, Rob Laporte and Dale Webb, have 19 and 15 years continuous experience, enabling DISC to bring wisdom to the selection and execution of your best web marketing options.

Rob New Office 2013-cropped

Rob Laporte, Founder & Managing Partner
BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)

Rob’s background in advertising and market research before the web, his Ph.D. training, and his constant research and practice of search marketing since 1997, mean that wisdom and excellence attend all he does for clients. In addition to broad knowledge in web marketing, his specialties include:

  • Technical and CMS SEO
  • Keyword Research
  • SEO Writing
  • Usability Critiques
  • comprehensive web marketing plans
  • ROI projections
  • Training & Speaking

Dale Webb, Managing Partner
BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (wpi.edu), Google Adwords Certified Professional
With DISC since 2001

Dale has managed PPC and CRO almost since the inception of PPC some 14 years ago. His many years of seeing what works best to maximize client profits will ensure high ROI. His front end web programming skills enable him to manage PPC landing pages as well. His specialties include:

  • Pay-Per-Click (PPC) advertising
  • Conversion rate optimization (CRO)
  • Google Analytics Tuning
Guy Luu

Guy Luu, Marketing Director
Accomplished Entrepreneur
Launched 3 of his own businesses
With DISC since April 2014.

Guy is business-savvy and innovative in web marketing. Having three grassroots community-based businesses under his belt, he is used to taking on many roles. He is long-experienced in brand development, brand identity, social media presence, and design. Having accelerated DISC’s marketing performance, he works on client’s social and local marketing. His specialties include:

  • Social media set-up
  • SEO for social media properties
  • Local & Map SEO

Mark Baven, SEO & Usability Specialist
BA Amherst College
A DISC Associate since 1998

Published business author and music aficionado, Mark is a consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Darn good at writing, the huge Cognizant corporation bought a lot of his writing time, but Mark is always eager to apply his talents for DISC’s clients. His specialties include:

  • Copy Writing
  • SEO writing
  • Usability critiques

Josh Silver, Network Administrator and Web Programmer
With DISC since 1998

Josh is the web specialist for the library at Umass Amherst, while moonlighting for DISC. My God, he’s been doing so for more than half his life! He helps manage DISC’s technical plumbing. His specialties include:

  • Website front end programming
  • Video and audio for the web.

Heidi McGuire, Accountant & Bookkeeper
With DISC since 2001

Heidi manages DISC’s invoicing and accounting. At any time, she’ll answer clients’ requests for a record of all timecards and balances. She has a BA in accounting, an Associates in Business, and has been a practicing accountant since 1997. She embodies one simple golden rule of successful business: keep accurate records!