DISC’s Key People

For your search marketing and conversion rate optimization, DISC’s people consistently deliver the results of extraordinary aptitudes and unsurpassed experience. The two managing partners, Rob Laporte and Dale Webb, have performed 20 and 16 years respectively at DISC, bringing wisdom to the selection and execution of your best web marketing options.

DISC President Rob LaporteRob Laporte
Founder & Managing Partner
BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)

Rob’s background in advertising and market research before the web, his Ph.D. training, and his constant research and practice of search marketing since 1997, mean that wisdom and excellence attend all he does for clients.

In addition to broad knowledge in web marketing, his specialties include:

  • Technical and CMS SEO
  • Keyword Research
  • SEO Writing
  • Usability Critiques
  • Comprehensive Web Marketing Plans
  • ROI Projections
  • Training & Speaking

daleDale Webb
Managing Partner
BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (wpi.edu), Google Adwords Certified Professional
With DISC since 2001

Dale has managed PPC and CRO almost since the inception of PPC some 14 years ago. His many years of seeing what works best to maximize client profits will ensure high ROI. His front-end web programming skills enable him to manage PPC landing pages as well. His specialties include:

  • Pay-Per-Click (PPC) Advertising
  • Conversion Rate Optimization (CRO)
  • Google Analytics Tuning

mark_bavenMark Baven
SEO & Usability Specialist
BA Amherst College
A DISC Associate since 1998

Published business author and music aficionado, Mark is a consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Darn good at writing, the huge Cognizant corporation bought a lot of his writing time, but Mark is always eager to apply his talents for DISC’s clients. His specialties include:

  • Copywriting
  • SEO Writing
  • Usability Critiques

Josh_SilverJosh Silver
Network Administrator and Web Programmer
With DISC since 1998

Josh is the web specialist for the library at Umass Amherst, while moonlighting for DISC. My God, he’s been doing so for more than half his life! He helps manage DISC’s technical plumbing. His specialties include:

  • Website Front-end Programming
  • Video and Audio for the Web.

Lowell Laporte, DISC's AccountantLowell Laporte
Accountant & Bookkeeper
Joined DISC January 1, 2017

CEO Rob Laporte’s brother, Lowell owns Laporte Bookkeeping. He has a degree in finance from the University of Connecticut, followed by 35 years of bookkeeping experience with all kinds and sizes of businesses. He replaced Heidi Chereski, who was employed by DISC since 2001.