Meet the Management

DISC’s Key People

“Wisdom in Web Marketing” summarizes DISC. Modesty aside, we are masters — dedicated to your ROI. DISC’s Full Partners, seasoned over two decades, educate extraordinary employees.

Rob Laporte

Founder & Managing Partner

BA, MA, ABD, UMass Amherst

With DISC since 1995 (Founder)

Rob’s background in advertising and market research before the web, his Ph.D. training, and his constant research and practice of search marketing and CRO since 1997, give you wise counsel in prioritizing investments.

In addition to broad knowledge in web marketing, his specialties include:

  • Technical and CMS SEO
  • Keyword Research
  • SEO Writing
  • Usability & CRO Critiques
  • Comprehensive Web Marketing Plans
  • ROI Projections
  • Training & Speaking
Rob Laporte, CEO, Founder

Dale Webb

Digital Marketing Director

BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (, Google Adwords Certified Professional

With DISC since 2004

Dale has managed PPC and CRO since 2004. He has learned what works best to maximize your profit. His front-end web programming skills enable management of your PPC landing pages.

Specialties include:
  • Pay-Per-Click (PPC) Advertising
  • Conversion Rate Optimization (CRO)
  • Using Objectives and Key Results (OKRs) to tune your ROI reporting platforms.

Jack Fox

SEO & Translation Specialist

BA UMass Amherst, Summa Cum Laude, Fulbright Scholar, Professional Translator of both Spanish and Mandarin Chinese

With DISC since 2018

Jack continues DISC’s good fortune in finding exceptional talent. He proved his value in straightening out and translating the most convoluted website DISC has ever encountered. His black belts in Karate and Modern Arnis reflect the discipline and dedication required in DISC’s premium SEO services.

Specialties include:
  • SEO Writing
  • Technical SEO
  • Mandarin to English and Spanish to English Translation

Andrew Grimes

Operations Manager

AA, BA, Certified Mediator, Legal Scholar

With DISC since early 2018

Andrew’s college work as a tournament organizer, martial arts instructor, and teaching assistant reinforces his innate talent for finding and conveying the simplest solutions to complex problems. With diverse backgrounds in social psychology research, legal scholarship, and linguistics, among other fields, Andrew brings educated intuition to coordinating many people on a task or finding eloquent solutions hidden within data.

Specialties Include:
  • Strategic/Tactical Planning and Execution
  • Facilitation & Mediation
  • Making sure stuff gets done!

Elijah Jackson

Marketing Data Scientist

With DISC since 2016

Since 1997 DISC has had 4 bonafied geniuses as core employees, and we bet two others are too but don’t know their IQs. Well, in speed of learning and execution, and in balancing creativity, razor focus, and good judgment, Elijah bests them all. He sees what’s important data to gather, and how to use cutting-edge scripts and AI to discover your best marketing investment now. You can get actionable insights akin to the Big Data output used at giant firms, and that’s a huge competitive advantage in digital marketing.

Specialties include:
  • Marketing Data Analysis
  • Dynamic Data Dashboard Programming
  • Advanced Spreadsheet Work

Mark Baven

SEO Writer & Usability Specialist

BA Amherst College

A DISC Associate since 1998

Published business author and music aficionado, Mark is a consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Being a gifted writer, the huge Cognizant corporation bought a lot of his time, but Mark is always eager to help DISC’s clients.

Specialties include:
  • Copywriting
  • SEO Writing
  • Usability Critiques