Of the many decisions that went into creating your website–its navigation, colors, calls to action, writing, images, all of it–how much was based on actual data? Using the best tools to pull knowledge from data, DISC finds changes that will maximize your profit.

Types of Conversion Testing

  • A/B Testing
    Test one or more changes on a key page, such as a headline or call to action, and implement the winners.
  • Multivariate Testing
    Test alternate versions of multiple elements on a page to see which combination converts best.
  • Redirect Testing
    Test two completely different versions of a page to see how visitors respond to a full redesign.

Our Steps to Your Goals

  1. Usability Critique
    Examination of user experiences delivers a prioritized list of conversion enhancements.
  2. Testing
    Some changes are so clearly improvements that they don’t need testing, but most will be proven by testing.
  3. Integrated ROI Reporting
    Great, you’ve boosted conversion rates, but what is your actual new profit relative to all other marketing? “Making Websites Make Money” requires holistic allocation. Probably more CRO will remain top priority, but objective data projections may pivot resources to more SEO or more sales team training. Don’t guess, Know.

Do I have to Test Everything?

Typically a Usability Critique that implements best practices will bring great gains. Sometimes testing and tweaking is decorating a dump–the site needs a bulldozer, not a beautician. But usually to win is to test. Not everything, just the most important things, and that’s where DISC’s years of research and practice will optimize your testing before it begins.

Data Works

Clear goals and measurement eliminate exhausting debate. Using solid data, DISC makes your website a smart machine that evolves to better serve your prospects, customers, and bottom line.

Give Us An Inch

And we’ll give you a mile. The initial CRO & Usability Critique will show immediate improvements. We also suggest having DISC run one A-B (or multivariate) test to show you the process and quick profits. You’ll see the light, so together we begin steady ascent via CRO testing. For a free consultation now, Contact us.