Precisely targeted ads reach customers searching for your offers, spurring visits and conversions.


Proven strategies target your products to large audiences buying right now.


Powerful tools and contextual data capture leads and customers from relevant sites across the web.


Personalized ads bring specific, high-potential customer segments back to your conversion funnel.

Landing Page Optimization

DISC’s decades of usability and CRO research and practice maximize your Return On Ad Spend (ROAS).

DISC’s PPC Principles

  1. Listen to Your Customers

    Often conversions (sales or leads) follow multiple visits from multiple sources. Fidelity of message to each closer step requires acumen in analytics, good judgement and experience, and good judgement. DISC locates your prospects’ steps. and we pave paths to satisfaction with tailored ads and landing pages. Smart customization gives you better leads and more sales.

  2. Spend Wisely

    Not all clicks are equal. DISC’s application of Pareto’s Principle (the 80/20 rule) focuses 80% of the budget on the 20% of clicks that matter most.

  3. Optimize Relentlessly

    A nearly infinite combination of ad tactics baffle managers who have only a few years experience. DISC’s extraordinary talent finds the few tactics that win. Inspired, disciplined, relentless testing increases your ROI month after month.

  4. Deliver Brief Lucid Reports

    Most reports suck–your time, but little of the agency’s. Truly valuable reports harness tons of data (“Medium Data” if not Big) yet foreground only the most important. Like elegance in math, where the shortest true equation wins, DISC’s reports deliver brief clarity–with optional details.

  5. Integrate Efficiently

    Our decades of web marketing for all kinds of clients means we can synergize PPC with your other marketing.