Paid Search

DISC’s 15 Years of Dedication to Paid Search Delivers Superior ROI.

Search

Precisely targeted ads reach customers searching for your offers, spurring visits and conversions.

Shopping

Proven strategies target your products to large audiences buying right now.

Display

Powerful tools and contextual data capture leads and customers from relevant sites across the web.

Remarketing

Personalized ads bring specific, high-potential customer segments back to your conversion funnel.

Landing Page Optimization

DISC’s decades of usability and CRO research and practice maximize your leads and sales.

DISC’s PPC Principles:

  1. Listen to Your Customers

    Often conversions (sales or leads) follow multiple visits from multiple sources. Fidelity of message to each closer step requires acumen in analytics, experience, and good judgement. DISC locates your prospects’ steps. and we pave paths to satisfaction with tailored ads and landing pages. Smart customization gives you better leads and more sales.

  2. Spend Wisely

    Not all clicks are equal. DISC’s application of Pareto’s Principle or the “80/20 rule” focuses 80% of the budget on the 20% of clicks that matter most.

  3. Optimize Relentlessly

    A nearly infinite combination of ad tactics baffle managers who have only a few years experience. DISC’s extraordinary talent and 15 years in paid search find the few tactics that thrust ROI. Inspired, disciplined, relentless testing increases your ROI month after month.

  4. Deliver Brief Lucid Reports

    Most reports suck–your time, but little of the agency’s. Truly valuable reports harness tons of data (“Medium Data” if not Big) yet foreground clearly only the most important. Like elegance in math, where the shortest true equation wins, DISC’s intensive R&D with Google’s new data platforms leads to both unambiguous summaries and clear paths to optional details. DISC uses both to drive optimization.

  5. Integrate Efficiently

    Our decades of web marketing for all kinds of clients means we can integrate PPC with your other marketing.