Where a marketing manager’s time is best spent growing a company’s online presence varies considerably, depending on a number of factors. Regardless, one area that they cannot ignore is search: Google, Bing, and the lesser known search engines. This article Read more…
Here I aim to coin the term “Medium Data” and explain why it can achieve higher ROI than Big Data
During about a week in February ’16, Google removed Adwords PPC ads from the right side of desktop search results (mobile never had them). More importantly for your SEO performance than for your PPC, Google also added a slot to Read more…
Recently I’ve had a front row seat to a seemingly good PPC firm ripping off a client. It is a vivid case within the all too prevalent trend of bad PPC firms that hurt the reputation of the whole search Read more…
In the early 2000s I raised hackles among my peers at a major conference when I asserted that pushing monthly retainers for SEO was unnecessary and thus ethically suspect. Back then, SEO was much more a one-time job than it Read more…
Ten years from now, old-timer SEO pros will look back to the 2000 to 2020 years–the late infancy of the web–with relief that the labyrinthine complexity of technical SEO is a thing of the past. We will focus more on Read more…
In explaining and proposing services, most SEO firms lie by omission—and they probably should. My firm’s neuro-marketing wizard, Jennifer Williams, has admonished me for including in proposals too many options worth considering in the near future. Long before that advice, Read more…
When shopping for SEO consulting, you want to know the cost. When search marketing firms sell SEO, they don’t want to spend too much time writing proposals. These two marketplace motivations make set-priced SEO packages convenient and attractive. But do Read more…
Good keyword research produces the linguistic DNA by which your business is found, and it should be used in everything from product databases through URLs to social media posts. So why do I tell you to stop paying for it? Read more…
In my college Internet Marketing class, I teach students to understand the huge forces of bias in articles about web marketing. Public relations campaigns, the need to scream controversial headlines (like the dunderheaded “SEO is Dead”) to get social buzz, Read more…