5 minutes; 1 minute for summary or bold text. Minor edits 7/11/24. 1-Minute Summary The Past: SEO focused on keywords. The Present: Google’s Knowledge Graph and MUM understand website Entities (topics) through multimedia and user actions both within and outside a given website. Optimizing your website structure, content, and conversion Read more…
5 minute read Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. This 3.5 minute video, How To Create Custom GPTs For Beginners, outlines steps in making GPTs for most professional services. (DISC’s clients have read the rest of Read more…
The lessons of Google’s Panda algorithm update launched on February 24 are simple: (1) Don’t do black hat SEO. (2) Think hard about the risks of grey hat SEO. (3) Do what Google tells you in their extensive guidance pages. (4) Design good website usability. That is, put your human Read more…