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Conversion Lift

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Medium Data ROI Beats Big Data

Here I aim to coin the term “Medium Data” and explain why it can achieve higher ROI than Big Data

By Rob Laporte
Conversion Lift ROI Planning SEO Usability

Google’s Panda Algorithm Update: Is it Grizzly or Good for You?

The lessons of Google’s Panda algorithm update launched on February 24 are simple: (1) Don’t do black hat SEO. (2) Think hard about the risks of grey hat SEO. (3) Do what Google tells you in their extensive guidance pages. (4) Design good website usability. That is, put your human Read more…

By Rob Laporte
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