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Social Media Marketing

ROI Planning SEO Social Media Marketing

Resisting the Decline in Search Marketing ROI for Small Businesses

This post summarizes and reflects further on Rob Laporte’s “The Hard Freakonomics of Search Marketing for Small Business,” published in the Winter 2012-13 edition of Visibility Magazine. Hard Freakonomic consequences follow from the fact that display systems and the brain deal with only a few search results per search. The Read more…

By Rob Laporte
SEO Social Media Marketing

When is Social Media a Better Investment Than SEO?

In a recent post Rob painted a bleak picture of the SEO playing field for small businesses – that an ever increasing number of small businesses soon won’t be able to compete in the organic search space because of limited budgets and increasingly savvy and well invested competition. For some Read more…

By Jennifer
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