Lines in The Sand: AI and Upper Management

Deploying GPTs for Web Marketing

5 minute read Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. This 3.5 minute video, How To Create Custom GPTs For Beginners, outlines steps in making GPTs for most professional services.  (DISC’s clients have read the rest of Read more…

Lines in The Sand: AI and Upper Management

GPTs for Upper Management

3 minute read. Minor edits made 11/15/23. Overview My first AI/LLM blog post explains how AI/LLMs work, shows that they will replace many managers while enabling competent adopters to prosper, and outlines strategies. The hypersonic pace of change–literally by week–buttresses that post’s thesis. This second post further articulates strategies and Read more…

How to Avoid PPC Rip-Offs

Recently I’ve had a front row seat to a seemingly good PPC firm ripping off a client. It is a vivid case within the all too prevalent trend of bad PPC firms that hurt the reputation of the whole search marketing industry and drain cash and opportunity from clients. In Read more…

Your SEO Project is Done. Now What?

In the early 2000s I raised hackles among my peers at a major conference when I asserted that pushing monthly retainers for SEO was unnecessary and thus ethically suspect. Back then, SEO was much more a one-time job than it is now. These days SEO, like most marketing, requires at Read more…

We’re All in SEO Hell for 10 More Years

Ten years from now, old-timer SEO pros will look back to the 2000 to 2020 years–the late infancy of the web–with relief that the labyrinthine complexity of technical SEO is a thing of the past. We will focus more on using persuasive words and designs that pertain to searchers’ wishes. Read more…

Should SEO Firms White-Lie to Clients?

In explaining and proposing services, most SEO firms lie by omission—and they probably should. My firm’s neuro-marketing wizard, Jennifer Williams, has admonished me for including in proposals too many options worth considering in the near future. Long before that advice, I learned the hard way to include in the core Read more…