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Profit Sharing

Profit Sharing ROI Planning

Should Search Marketing Firms Give Short-Term Loans to Clients?

The Global banking crisis prompted me to contemplate whether search marketing firms – or for that matter any professional services firm — should loan money to their clients. The practice of firms loaning clients money under 30 to 60 day terms is so common that it suppresses the kind of Read more…

By Rob Laporte
Profit Sharing

The Social Pay-off in Profit-Sharing Deals

My upcoming article in Visibility Magazine, “Revenue Share Deals in Search Marketing,” explains the pros and cons of such deals, but here I want to focus on a less numerical and more social facet of the mutual win. The Social Pay-Off Revenue share deals span at least a year, and Read more…

By Rob Laporte
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