“Wisdom in Web Marketing” summarizes DISC. Modesty aside, we are masters — dedicated to your ROI. DISC’s Full Partners, seasoned over two decades, educate extraordinary employees.

Rob Laporte

CEO  |  R&D Manager

BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)

Rob’s background in advertising and market research before the web, his Ph.D. work, and his constant research and practice of search marketing and CRO since 1997, enable prioritizing your digital marketing investments. Rob’s core R&D focuses on major and enduring SEO and ROI Planning trends and tactics. Though not exactly a salesman, he clearly communicates your most cost-effective options in plans, proposals, and ROI reports. He is relentlessly driven by the goal of predicting and tracking ROI.

His non-work interests include integrating the kicks of Korean TaeKwonDo into Filipino Modern Arnis, civic volunteer work related to public safety, and all things intellectual, from quantum cosmology to Shakespeare.

Specialties include:

  • Technical and CMS SEO
  • “Entity” & Keyword Research
  • SEO Writing
  • Usability & CRO Critiques
  • Comprehensive Web Marketing Plans
  • ROI Projections
  • Training & Speaking
Rob Laporte, CEO, Founder

Dale Webb

Digital Marketing Director

BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (wpi.edu), Google Adwords Certified Professional
With DISC since 2004

Dale has managed PPC and CRO since 2004. He has learned what works best to maximize your profit. His front-end web programming skills enable management of your PPC landing pages. Outside of work at DISC’s Brooklyn NY office, he is an avid runner and patron of the arts.

Specialties include:

  • Pay-Per-Click (PPC) Advertising
  • Conversion Rate Optimization (CRO)
  • Using Objectives and Key Results (OKRs) to tune your ROI reporting platforms.

Ramzi Nakhleh

Digital Marketing Specialist

BA Hampshire College
With DISC since 2022

Since 2015 Ramzi excelled in free-lance digital marketing and website development. His years managing both internal and marketing processes of a successful artist’s 15-year ecommerce site enable him to connect digital marketing to what really matters.

Outside of work, he enjoys art in many forms including digital illustration and sculpture.

Specialties include:

  • Local SEO
  • Using SEMrush for competitive advantage
  • Entity & Keyword Research
  • Key parts of non-local SEO

Mark Baven

SEO Writer & Usability Specialist

BA Amherst College
A DISC Associate since 1998

Published business author and music aficionado, Mark is a consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Being a gifted writer, the huge Cognizant corporation bought a lot of his time after his full-time work with DISC in the 2000s, while he handled one-off writing projects for DISC. In early 2022 he resumed to help Rob advance DISC’s Search Engine Architecture & Writing (SAW) guidelines by which DISC will use Google’s revolutionary “MUM” architecture to maximize SEO results.

Specialties include:

  • Copywriting
  • SEO Writing
  • Usability Critiques

Kevin Hulse

Software Engineer & IT Manager
Founding Director at Nubbernaut Studios

BS Computer Science, UMass Amherst
A DISC Associate since 2018

As both an employee of DISC and Director of his software engineering firm with whom DISC partners, Kevin ensures the speed, security, SEO tech, updates, and functioning of our clients’ websites. He and his team at Nubbernaut also help integrate clients’ ROI Planning systems, and they manage DISC’s IT infrastructure. His team is available independently from DISC for jobs not directly related to DISC’s digital marketing services. We especially recommend them for network and website security and backup audits and implementation.

Specialties include:

  • Top website & server platforms, like WPMUDEV, WordPress, and SquareSpace
  • C#, C++
  • Javascript
  • Node.js
  • PHP
  • Unity
  • Game Design
Kevin Hulse, Software Engineer

Bonnie Netto

Operaions Manager

With DISC since early 2022

As our part time Operations Manager, Bonnie applies 17 years of administrative and operations experience. Her role will ascend from admin to resource management to maximize internal efficiencies. She enjoys volunteering at a bird rescue, and shares her home with four rescue Macaws, a rescue dog, and a rescue cat.

Specialties Include:

  • Freeing DISC’s specialists to focus on your needs, not DISC’s.
Bonnie Netto, Operations Manager

Jack “J” Future

Former CEO

BA UMass Amherst, Summa Cum Laude, Fulbright Scholar, fluent in Spanish and Mandarin Chinese
With DISC 2018 to 2022

Jack exceptional talents led to his engagements in an even hotter field than search marketing. His contributions in management style and client deliverables endure. He and Rob continue to practice Modern Arnis in the ~50-year J.R. Roy Martial Arts Studio, where he earned two black belts.