Rob Laporte

CEO  |  R&D Manager

BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)

Rob’s background in advertising and market research before the web, his Ph.D. work, and his constant research and practice of search marketing and CRO since 1997, enable prioritizing your digital marketing investments. Rob’s core R&D focuses on major and enduring SEO and ROI Planning trends and tactics. Though not exactly a salesman, he clearly communicates your most cost-effective options in plans, proposals, and ROI reports. He is relentlessly driven by the goal of predicting and tracking ROI.

His non-work interests include integrating the kicks of Korean TaeKwonDo into Filipino Modern Arnis, civic volunteer work related to public safety, and all things intellectual, from quantum cosmology to Shakespeare.

Specialties include:

  • Technical and CMS SEO
  • “Entity” & Keyword Research
  • SEO Writing
  • Usability & CRO Critiques
  • Comprehensive Web Marketing Plans
  • ROI Projections
  • Training & Speaking
Rob Laporte, CEO, Founder

Jack Fox

SEO Specialist

BA UMass Amherst, Summa Cum Laude, Fulbright Scholar, fluent in Spanish and Mandarin Chinese
With DISC since 2017

Jack’s exceptional talents led to his engagements in an even hotter field than search marketing, which enriches his current SEO work. His contributions in management style and client deliverables help to enact DISC’s “CI”–Constant Improvement. His successes in travel blogging, ecommerce, and organic social media situate his SEO work within meaningful human connections.

When Jack is not traveling the world, he and Rob train together at the J.R. Roy Martial Arts Studio, where he earned two black belts.

Ramzi Nakhleh

Digital Marketing Specialist

BA Hampshire College
With DISC since 2022

Since 2015 Ramzi excelled in free-lance digital marketing and website development. His years managing both internal and marketing processes of a successful artist’s 15-year ecommerce site enable him to connect digital marketing to what really matters.

Outside of work, he enjoys art in many forms including digital illustration and sculpture.

Specialties include:

  • Local SEO
  • Using SEMrush for competitive advantage
  • Entity & Keyword Research
  • Key parts of non-local SEO

Kelli Kydd

Operations Manager

BA Mount Holyoke College

CEO Rob Laporte has known Kelli for many years, admiring the grace with which her superb mind accomplishes big complicated tasks and also quickly settles life’s myriad admin matters — with joy and humor. After she streamlines DISC’s operations, she’ll learn and perform some of DISC’s key services for clients. Her aptitudes are reflected in her 2020 BA in Mathematics from top-ranked Mount Holyoke College, where she was awarded the highly selective Frances Perkins Scholarship, a distinction for women with diverse backgrounds.

Outside of DISC, she enjoys spending time with family and friends, attending live music and theater performances, and living spontaneously!

Kevin Hulse

Software Engineer & IT Manager
Founding Director at Nubbernaut Studios

BS Computer Science, UMass Amherst
A DISC Associate since 2018

As both an employee of DISC and Director of his software engineering firm with whom DISC partners, Kevin ensures the speed, security, SEO tech, updates, and functioning of our clients’ websites. He and his team at Nubbernaut also help integrate clients’ ROI Planning systems, and they manage DISC’s IT infrastructure. His team is available independently from DISC for jobs not directly related to DISC’s digital marketing services. We especially recommend them for network and website security and backup audits and implementation.

Specialties include:

  • Top website & server platforms, like WPMUDEV, WordPress, and SquareSpace
  • C#, C++
  • Javascript
  • Node.js
  • PHP
  • Unity
  • Game Design
Kevin Hulse, Software Engineer