“Wisdom in Web Marketing” summarizes DISC. Modesty aside, we are masters — dedicated to your ROI. DISC’s Full Partners, seasoned over two decades, educate extraordinary employees.

Jack Fox


BA UMass Amherst, Summa Cum Laude, Fulbright Scholar, fluent in Spanish and Mandarin Chinese
With DISC since 2018

Jack continues DISC’s good fortune in finding exceptional talent. Years ago he proved his excellence streamlining, SEOing and translating the most convoluted website DISC ever met. His black belts in Karate and Modern Arnis reflect the discipline and passion by which he executes integration and efficiency for client results.

On January 10th, 2020 DISC’s Founder Rob Laporte passed his CEO title to Jack. Now serving as Chief Business Development Officer, Rob can focus more on the R&D that has driven DISC’s 23 years of excellence.

Specialties include:

  • Technical SEO
  • Local & Map SEO
  • Semantic Markup
  • SEO Writing
  • Mandarin to English and Spanish to English Translation

Dale Webb

Digital Marketing Director

BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (wpi.edu), Google Adwords Certified Professional
With DISC since 2004

Dale has managed PPC and CRO since 2004. He has learned what works best to maximize your profit. His front-end web programming skills enable management of your PPC landing pages.

Specialties include:

  • Pay-Per-Click (PPC) Advertising
  • Conversion Rate Optimization (CRO)
  • Using Objectives and Key Results (OKRs) to tune your ROI reporting platforms.

Rob Laporte

Chief Business Development Officer  |  Founder  |  Chairman

BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)

Rob’s background in advertising and market research before the web, his Ph.D. training, and his constant research and practice of search marketing and CRO since 1997, give you wise counsel in prioritizing investments. Rob does the R&D by which DISC harnesses vanguard tech and AI to maximize clients’ profit. Though not exactly a salesman, he knows and communicates your most cost-effective options.

Specialties include:

  • Technical and CMS SEO
  • Keyword Research
  • SEO Writing
  • Usability & CRO Critiques
  • Comprehensive Web Marketing Plans
  • ROI Projections
  • Training & Speaking
Rob Laporte, CEO, Founder

Mark Baven

SEO Writer & Usability Specialist

BA Amherst College
A DISC Associate since 1998

Published business author and music aficionado, Mark is a consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Being a gifted writer, the huge Cognizant corporation bought a lot of his time, but Mark is always eager to help DISC’s clients.

Specialties include:

  • Copywriting
  • SEO Writing
  • Usability Critiques

Guy Luu

Social Media Manager

Accomplished Entrepreneur
Launched 3 of his own businesses
With DISC since April 2014

Guy is business-savvy and innovative in web marketing. Having three grassroots community-based businesses under his belt, he is used to taking on many roles. He is long-experienced in brand development, brand identity, social media presence, and design. Having accelerated DISC’s marketing performance, he works on client’s social and local marketing. His specialties include:

Specialties Include:

  • Social media set-up
  • SEO for social media properties
  • Local & Map SEO