“Wisdom in Web Marketing” summarizes DISC. Modesty aside, we are masters — dedicated to your ROI. DISC’s Full Partners, seasoned over two decades, educate extraordinary employees.
Rob Laporte
CEO | R&D Manager
BA, MA, ABD, UMass Amherst
With DISC since 1995 (Founder)
Rob’s background in advertising and market research before the web, his Ph.D. work, and his constant research and practice of search marketing and CRO since 1997, enable prioritizing your digital marketing investments. Rob’s core R&D focuses on major and enduring SEO and ROI Planning trends and tactics. Though not exactly a salesman, he clearly communicates your most cost-effective options in plans, proposals, and ROI reports. He is relentlessly driven by the goal of predicting and tracking ROI.
His non-work interests include integrating the kicks of Korean TaeKwonDo into Filipino Modern Arnis, civic volunteer work related to public safety, and all things intellectual, from quantum cosmology to Shakespeare.
Specialties include:
- Technical and CMS SEO
- “Entity” & Keyword Research
- SEO Writing
- Usability & CRO Critiques
- Comprehensive Web Marketing Plans
- ROI Projections
- Training & Speaking
Dale Webb
Digital Marketing Director
BA UMass Amherst, Certificate in Web Technology from the Worcester Polytechnic Institute (wpi.edu), Google Adwords Certified Professional
With DISC since 2004
Dale has managed PPC and CRO since 2004. He has learned what works best to maximize your profit. His front-end web programming skills enable management of your PPC landing pages. Outside of work at DISC’s Brooklyn NY office, he is an avid runner and patron of the arts.
Specialties include:
- Pay-Per-Click (PPC) Advertising
- Conversion Rate Optimization (CRO)
- Using Objectives and Key Results (OKRs) to tune your ROI reporting platforms.
Ramzi Nakhleh
Digital Marketing Specialist
BA Hampshire College
With DISC since 2022
Since 2015 Ramzi excelled in free-lance digital marketing and website development. His years managing both internal and marketing processes of a successful artist’s 15-year ecommerce site enable him to connect digital marketing to what really matters.
Outside of work, he enjoys art in many forms including digital illustration and sculpture.
Specialties include:
- Local SEO
- Using SEMrush for competitive advantage
- Entity & Keyword Research
- Key parts of non-local SEO
Mark Baven
SEO Writer & Usability Specialist
BA Amherst College
A DISC Associate since 1998
Published business author and music aficionado, Mark is a consummate wordsmith. He cheers the office with his rapier wit, and keeps us dreadfully informed of global politics. Being a gifted writer, the huge Cognizant corporation bought a lot of his time after his full-time work with DISC in the 2000s, while he handled one-off writing projects for DISC. In early 2022 he resumed to help Rob advance DISC’s Search Engine Architecture & Writing (SAW) guidelines by which DISC will use Google’s revolutionary “MUM” architecture to maximize SEO results.
Specialties include:
- Copywriting
- SEO Writing
- Usability Critiques
Kevin Hulse
Software Engineer & IT Manager
Founding Director at Nubbernaut Studios
BS Computer Science, UMass Amherst
A DISC Associate since 2018
As both an employee of DISC and Director of his software engineering firm with whom DISC partners, Kevin ensures the speed, security, SEO tech, updates, and functioning of our clients’ websites. He and his team at Nubbernaut also help integrate clients’ ROI Planning systems, and they manage DISC’s IT infrastructure. His team is available independently from DISC for jobs not directly related to DISC’s digital marketing services. We especially recommend them for network and website security and backup audits and implementation.
Specialties include:
- Top website & server platforms, like WPMUDEV, WordPress, and SquareSpace
- C#, C++
- Javascript
- Node.js
- PHP
- Unity
- Game Design
J Future
Former CEO | Growth Strategist
BA UMass Amherst, Summa Cum Laude, Fulbright Scholar, fluent in Spanish and Mandarin Chinese
With DISC 2017 to 2022
J’s exceptional talents led to his engagements in an even hotter field than search marketing. Before, during and now outside of DISC, he cultivated diverse entrepreneurial, cultural, and marketing expertise. His contributions in management style and client deliverables endure at DISC. His success in travel blogging, ecommerce, and organic social media made him an ideal strategist for growing brands.
When J is not traveling the world, he and Rob train together at the J.R. Roy Martial Arts Studio, where he earned two black belts.
