Case Histories

DISC offers rock-solid proof of our years of superb results in the form of detailed ROI reports delivered to actual clients.

We have approval from some clients to share reports with non-competing organizations. Others may be available upon request.

Below are a few client stories. But really, even a poor SEM firm will have some good results–the real proof comes from you selecting clients from our client list, and we email you the results.

Case History for The American Macular Degeneration Foundation, Macular.org

SEO
In January of 2014, this long-established non-profit chose DISC to help with SEO and conversion rate optimization (CRO). We found that a recent temporary redesign cost them 80% or their organic search engine traffic, and DISC’s work restored all of it within a few months—see January to April 2014 below. Since that restoration, DISC’s continuous SEO work has raised their website to #1 in Google for highly competitive phrases, like “macular degeneration”—see the incognito results from September 2016 below. The dip in June 2015 was due to a huge redesign not done by DISC; such temporary declines are avoidable in part due to Google’s new ways of handling 301 redirects.

Macular.org Organic Traffic 2014 to September 2016

Macular.org Organic Traffic 2014 to September 2016

Click here to see September 2016 Google results for the highly competitive phrase “macular degeneration”–or search that phrase in Google now.

PPC
In August 2015, DISC took over management of a Google Grant Adwords campaign that was failing to us even 15% of the free $10,000 in monthly clicks Google grants qualified non-profits. The chart below shows that even with a low click cost cap of $2 (per the Grant program), we tuned the campaign to use nearly all of the 10G on relevant, competitive phrases. Conversion rates are 50% higher than the average of other channels.

AMDF Google Grant Adwords PPC Performance

AMDF Google Grant Adwords PPC Performance

Case History of Jerry’s Artarama, JerrysArtarama.com

Jerry’s was a client from 2003 to mid 2009, when Jerry’s hired a full time search marketing staff –which DISC long recommended they do. Our last comprehensive year-end report was in early 2008, and we can show you plenty of subsequent and earlier monthly reports upon your request.

2007 website sales rose 30%, and that’s on top of DISC’s four years of excellent search marketing results. Each year saw dramatic improvements. For example, in our first 2003-4 year, ROI (all search marketing costs subtracted from gross profit) = $1,331,000.

2007 PPC, shopping comparison sites, and trusted feeds earn about $1,191,000 in gross profit

Click costs plus DISC’s labor were $155,000, with PPC sales at $1,169,000, for a gross profit of about $570,000.

Trusted feed/shopping comparison site sales increased every month in 2007 over 2006, for a total increase of about $350,000 over DISC’s superb work the previous year. These 2007 sales were $1,513,000, with total costs at $135,000, for a gross profit of about $621,000.

2003-2004 SEO

Before DISC’s SEO in late November 2003: After DISC’s first round of SEO, reported 4/04:
First Place Rankings =   24
top 5 =   78
top 10 =   92
top 20 = 125
top 30 = 153
First Place Rankings =   162
top 5 =   453
top 10 =   642
top 20 =   860
top 30 = 1000

See also: DISC’s Case Study of Jerry’s Artarama featured in the The Complete Guide to Google Advertising.

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JerrysArtarama.com

www.JerrysArtarama.com


Job Type: SEO, PPC


Case History of Bar Harbor Chamber of Commerce, BarHarborInfo.com

The stats below show SEO ROI for a client that came to us with a tons of traffic, a 12 year history, PageRank of 6, and thousands of incoming links, many of them very strong. Our SEO went live on 4/25/10, with additions afterwards.

Year Over Year Organic Traffic

In the year-over-year analysis, 2010 surpassed 2009 numbers starting in May (after new SEO and other work went live).

2009 2010 % Change
4/25-5/24 31,916 29,301 -8%
5/25-6/24 41,265 45,470 10%
6/25-7/24 46,193 69,099 50%
7/25-8/24 52,310 67,680 29%
8/25-9/24 35,375 43,863 24%
9/25–10/24 19,714 23,755 20%
10/25–11/24 9,525 12,366 30%
11/25–12/24 6,580 8,873 35%
12/25–1/24/11 13,607 17,802 31%
Avg. increase since DISC work 29%

2009 vs. 2010 Organic Traffic

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SEO ROI Based on Average PPC Click Cost of $0.75

This chart shows ROI for the first 2 years based on average PPC costs. ROI for the first year is over $61,000.

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(click to view)

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Bar Harbor Chamber of Commerce

www.BarHarborInfo.com


Job Type: SEO, CMS-SEO


Proof of SEO Success for Many Years


In July 1999, GBI Marketing, a fundraising marketing firm serving major manufacturers, approached DISC with a web site with mediocre design and very little search engine position. DISC redesigned the site and did complete SEO on 10 pages, for about $17,000. Within one year, the enormous increases in site traffic and customers required GBI to buy a new warehouse. 70% of new business came from DISC’s SEO. Especially noteworthy is that no tweaking of the original SEO was done after 1999 until Yankee Candle bought GBI in the mid-2000s and absorbed the websites, yet the SEO results remained improved over that time.

GBI Marketing

(websites long ago bought by Yankee Candle, Inc.)


In September of 2004, DISC’s SEO quadrupled search engine referrals. Please ask us for reports and references.

The Vermont Chamber of Commerce

www.VTchamber.com