8-minute read; 2 minutes for the Overview and bold text. Minor edits 3/12/26. Overview In Hi-Fi speakers “Quality is in the mid-range”; in investing “It’s never as good or bad as it seems”; in Buddhism “Avoid extremes; follow the Middle Way.” So too, LLMs occupy a nuanced middle between hype Read more
5 minutes; 2 minutes for the Overview and bold text. Overview This post concludes a 6-part series about LLM tech and its application to business and especially SEO and CRO (conversion rate optimization). This final post summarizes a staggering quantity of DISC’s in-house research aimed at battle-testing the practical guide Read more
4 minutes; linked podcast 15 minutes. This Advanced SEO Principles and Tacticspodcast apprises marketing managers of ~2021+ transformations in SEO strategy, and it reminds top SEO pros of how this transformation operates. (May require several seconds to load.) That 15-minute podcast is a conversation between two AI personalities generated by DISC’s Read more
6 minutes; 1 minute each for summary and bold text. 1-minute Summary The Past: SEO focused on keywords. Now: The technical breakthroughs that produced LLMs like ChatGPT emerged from 2017 tech Google invented and then implemented in its core ranking algorithms, which means that by deploying customized SEO “GPTs” that Read more
5 minutes; 2 minutes for Overview and bold text. Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. 3/10/26: ChatGPT replaced “GPTs” with “Projects.” While principles in this post remain valid, this is the least evergreen of DISC’s 6-part Read more
3 minutes; 1 minute for Overview and bold text.Discontinued “GPTs” replaced by “generic “custom LLMs” or just “LLMs” 3/10/26. Overview My first AI/LLM blog post explains how AI/LLMs work, shows that they will replace many managers while enabling competent adopters to prosper, and outlines strategies. The hypersonic pace of change–literally Read more
9 minutes; 2 minutes for Overview’s “gist” and bold text. Overview You need to read this. I mean it. Yes, it’s long (9 minute read, ~30 with linked docs), but so are your days of work now totally impacted by the emerging superintelligence penetrating all facets of business and life. Read more
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Here I aim to coin the term “Medium Data” and explain why it can achieve higher ROI than Big Data
During about a week in February ’16, Google removed Adwords PPC ads from the right side of desktop search results (mobile never had them). More importantly for your SEO performance than for your PPC, Google also added a slot to the ads on top, for a total of 4. This Read more