5 minutes; 2 minutes for the Overview and bold text. Overview This post concludes a 6-part series about LLM tech and its application to business and especially SEO and CRO (conversion rate optimization). This final post summarizes a staggering quantity of DISC’s in-house research aimed at battle-testing the practical guide Read more…
4 minutes; linked podcast 15 minutes. This Advanced SEO Principles and Tactics podcast apprises marketing managers of 2022+ transformations in SEO strategy, and it reminds top SEO pros of how this transformation operates. (May require several seconds to load.) That 15-minute podcast is a conversation between two AI personalities generated by Read more…
6 minutes; 1 minute each for summary and bold text. 1-minute Summary The Past: SEO focused on keywords. Now: The technical breakthroughs that produced LLMs like ChatGPT emerged from 2017 tech Google invented and then implemented in its core ranking algorithms, which means that by deploying customized SEO “GPTs” that Read more…
5 minutes; 2 minutes for Overview and bold text. Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. 8/16/24 Advisory: See DISC’s service, Deploy Your LLM Professional “GPT.” This 3.5 minute video, How To Create Custom GPTs For Beginners, Read more…
Here I aim to coin the term “Medium Data” and explain why it can achieve higher ROI than Big Data
The lessons of Google’s Panda algorithm update launched on February 24 are simple: (1) Don’t do black hat SEO. (2) Think hard about the risks of grey hat SEO. (3) Do what Google tells you in their extensive guidance pages. (4) Design good website usability. That is, put your human Read more…