SEO

The 80-20 Rule in SEO

So you’ve decided that you want the free, relevant traffic delivered by SEO, but how much should you invest? That’s one of the toughest questions you’ll ever have to answer, for it asks you to predict the ROI of SEO vs. all other web marketing. By mining in-house and industry Read more

By Rob Laporte, ago

Can I Rank #1 in Google?

That depends on what you’re trying to rank for.  Usually you can easily rank #1 for your company name (if it’s original). After that there’s a boatload of variables, some of which you can control, some of which you can’t. But since businesses always want to know if they can Read more

By Jennifer, ago