Two or three years ago there was big news that many of the sleazy sales people who sold the bad mortgages that led to the financial crisis are now selling SEO for firms with great looking websites. These sales people Read more
Most businesses know they need a website and search marketing, so many just do it. But there’s a huge range in how much you can invest. Seeing the likely profit scenarios will enable you to invest wisely. The fact is Read more
Short answer: like you do for everything else–create an annual budget. Search marketing channels and tactics proliferate so that only the largest companies can do it all in one year. Prioritizing and then estimating labor time and vendor costs will Read more
This post summarizes and reflects further on Rob Laporte’s “The Hard Freakonomics of Search Marketing for Small Business,” published in the Winter 2012-13 edition of Visibility Magazine. Hard Freakonomic consequences follow from the fact that display systems and the brain Read more
PageRank sculpting directs the flow of search engine spiders, indexing, PageRank, and other trust and authority assignations by using tools to open and close valves in the pipes of your website’s hierarchy. PageRank sculpting is vital to SEO management of Read more
This graph reveals in one view how web marketing managers should think about allocating resources among SEO tactics. Study it first, and then let’s talk (well, I’ll talk about it, and I hope to hear back from you). This graph Read more
The Global banking crisis prompted me to contemplate whether search marketing firms – or for that matter any professional services firm — should loan money to their clients. The practice of firms loaning clients money under 30 to 60 day Read more
A paid initial consultation in web marketing prioritizes what you should even consider, projects ROI that you can later track, and thus produces a proposal honed to your precise needs. In theory, an initial free consultation can do the same Read more
Google Analytics and paid software like Omniture provide tons of potentially useful information, but the amount of information can overwhelm and paralyze if you don’t distill it into a minimal executive summary. While every business has unique needs for metrics, Read more
No, there isn’t. It amazes me that, given the huge benefit of having a CMS and ecommcerce system automate SEO, no pre-built solution does so optimally. DISC has reviewed many of the top candidates, and while some are better than Read more