Tips for Determining your Ideal PPC Budget Part 2

Welcome to Part 2 of “Tips for Determining your Ideal PPC Budget”. Last week, in Part 1, we started talking about a strategy for determining your ideal budget for PPC (for those who haven’t been lucky enough to have such a budget imposed upon them from above). This strategy helps Read more…

By Dale

Top 3 Things to Look for when Hiring a PPC Agency

This is a topic that’s been covered in many other blogs over the years, but I thought I’d add my own perspective, especially since it has somewhat changed over the years as PPC Marketing, particularly Google Adwords, has developed. The initial approach a potential PPC firm should take to managing Read more…

By Dale

Dominate search results using Google Merchant Center Part 2

Last week, in Dominate search results using Google Merchant Center Part 1, we looked at a sample search results page in Google, and pointed out that over half the viewable area was dominated by listings that came directly from the Google Merchant Center.  We illustrated to e-commerce site owners the importance Read more…

By Dale

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