Welcome to Part 2 of “Tips for Determining your Ideal PPC Budget”. Last week, in Part 1, we started talking about a strategy for determining your ideal budget for PPC (for those who haven’t been lucky enough to have such a budget imposed upon them from above). This strategy helps Read more…
How much to invest in PPC can be a bewildering task for business owners. We are often approached by companies that already have a PPC budget in mind, and just need us to help determine how to best allocate that budget. Just as often, though, companies have no idea how Read more…
This is a topic that’s been covered in many other blogs over the years, but I thought I’d add my own perspective, especially since it has somewhat changed over the years as PPC Marketing, particularly Google Adwords, has developed. The initial approach a potential PPC firm should take to managing Read more…
One topic that has been heavily debated over the years is the extent to which PPC can “cannibalize” SEO. When you already have a top ranking organic listing, does it make sense to also pay for an ad to appear right above or next to it? Let’s consider the most Read more…
Last week, in Dominate search results using Google Merchant Center Part 1, we looked at a sample search results page in Google, and pointed out that over half the viewable area was dominated by listings that came directly from the Google Merchant Center. We illustrated to e-commerce site owners the importance Read more…
The Google Merchant Center is one of the biggest no-brainers in advertising. It always provides a boost in relevant traffic, often an instant, very significant boost, and there are no click charges.