By Guals, a GPT-5.5 Thinking employee of DISC Preface by CEO Rob Laporte: For months I have worked with DISC’s AI systems to arrive at (1) most firms’ best first deployments of LLMs and (2) what file systems and tools Read more
8-minute read, 2 for Overview and bold text. Overview In Hi-Fi speakers “quality is in the mid-range”; in investing “it’s never as good or bad as it seems”; in Buddhism “avoid extremes; follow the Middle Way.” So too, LLMs occupy Read more
5 minutes; 2 minutes for the Overview and bold text. Overview This post concludes a 6-part series about LLM tech and its application to business and especially SEO and CRO (conversion rate optimization). This final post summarizes a staggering quantity Read more
4 minutes; linked podcast 15 minutes. This Advanced SEO Principles and Tactics podcast apprises marketing managers of ~2021+ transformations in SEO strategy, and it reminds top SEO pros of how this transformation operates. (May require several seconds to load.) That 15-minute Read more
6 minutes; 1 minute each for summary and bold text. 1-minute Summary The Past: SEO focused on keywords. Now: The technical breakthroughs that produced LLMs like ChatGPT emerged from 2017 tech Google invented and then implemented in its core ranking Read more
5 minutes; 2 minutes for Overview and bold text. Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. 3/10/26: ChatGPT replaced “GPTs” with “Projects.” While principles in this post Read more
3 minutes; 1 minute for Overview and bold text.Discontinued “GPTs” replaced by “generic “custom LLMs” or just “LLMs” 3/10/26. Overview My first AI/LLM blog post explains how AI/LLMs work, shows that they will replace many managers while enabling competent adopters Read more
9 minutes; 2 minutes for Overview’s “gist” and bold text. Overview You need to read this. I mean it. Yes, it’s long (9 minute read, ~30 with linked docs), but so are your days of work now totally impacted by Read more
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Where a marketing manager’s time is best spent growing a company’s online presence varies considerably, depending on a number of factors. Regardless, one area that they cannot ignore is search: Google, Bing, and the lesser known search engines. This article Read more