8 minute read; 2 minutes for the Overview and bold text. Minor edits 3/11/26. Overview In Hi-Fi speakers “Quality is in the mid-range”; in investing “It’s never as good or bad as it seems”; in Buddhism “Avoid extremes; follow the Read more
5 minutes; 2 minutes for the Overview and bold text. Overview This post concludes a 6-part series about LLM tech and its application to business and especially SEO and CRO (conversion rate optimization). This final post summarizes a staggering quantity Read more
4 minutes; linked podcast 15 minutes. This Advanced SEO Principles and Tacticspodcast apprises marketing managers of ~2021+ transformations in SEO strategy, and it reminds top SEO pros of how this transformation operates. (May require several seconds to load.) That 15-minute podcast Read more
6 minutes; 1 minute each for summary and bold text. 1-minute Summary The Past: SEO focused on keywords. Now: The technical breakthroughs that produced LLMs like ChatGPT emerged from 2017 tech Google invented and then implemented in its core ranking Read more
5 minutes; 2 minutes for Overview and bold text. Overview This is the third in a series of posts about AI/LLMs at DISC. Here are the first and second. 3/10/26: ChatGPT replaced “GPTs” with “Projects.” While principles in this post Read more
3 minutes; 1 minute for Overview and bold text.Discontinued “GPTs” replaced by “generic “custom LLMs” or just “LLMs” 3/10/26. Overview My first AI/LLM blog post explains how AI/LLMs work, shows that they will replace many managers while enabling competent adopters Read more
9 minutes; 2 minutes for Overview’s “gist” and bold text. Overview You need to read this. I mean it. Yes, it’s long (9 minute read, ~30 with linked docs), but so are your days of work now totally impacted by Read more
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Where a marketing manager’s time is best spent growing a company’s online presence varies considerably, depending on a number of factors. Regardless, one area that they cannot ignore is search: Google, Bing, and the lesser known search engines. This article Read more
Here I aim to coin the term “Medium Data” and explain why it can achieve higher ROI than Big Data