Blog – Rare Long Vision

In the early 2000s I raised hackles among my peers at a major conference when I asserted that pushing monthly retainers for SEO was unnecessary and thus ethically suspect. Back then, SEO was much more a one-time job than it Read more

Ten years from now, old-timer SEO pros will look back to the 2000 to 2020 years–the late infancy of the web–with relief that the labyrinthine complexity of technical SEO is a thing of the past. We will focus more on Read more

Good keyword research produces the linguistic DNA by which your business is found, and it should be used in everything from product databases through URLs to social media posts. So why do I tell you to stop paying for it? Read more

In my college Internet Marketing class, I teach students to understand the huge forces of bias in articles about web marketing. Public relations campaigns, the need to scream controversial headlines (like the dunderheaded “SEO is Dead”) to get social buzz, Read more

Inlinks (or backlinks or inbound links), which are links to your website from other websites, comprise roughly 50% of what determines your website’s ranking in the search engines. Most websites have inlinks to pages that no longer exist on your Read more